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Solana’s corporate adoption is on the rise, according to a recent report from CoinGecko, but the broader market has yet to reflect this momentum. While Bitcoin and Ethereum continue to dominate corporate crypto treasuries, Solana is carving out a niche with its fast, low-cost transactions and growing interest from institutional investors. However, recent price volatility and limited market penetration have created a mismatch between corporate enthusiasm and public market performance.
The report highlights key players in Solana’s treasury landscape, including
, which has made aggressive purchases of SOL, accumulating 1.9 million tokens as of July 2025. Despite this, Upexi reported a $0.9 million loss as Solana’s price declined in late July. Another major player, — rebranded to focus solely on Solana in April — has adopted a bold strategy similar to , holding around 1.1 million SOL. Meanwhile, Torrent Capital holds significantly less at 40,000 SOL, underscoring the concentration of Solana treasuries in a few major firms [1].While Solana’s treasury market is still in its early stages, the report notes that low participation offers an opportunity for early adopters to gain a strategic edge. If the token recovers in value, companies like Upexi and DeFi Development could emerge as trendsetters in this niche. However, the token’s volatility remains a challenge. In the past seven days, Solana has seen a 7.73% price decline, contrasting with Ethereum’s more stable returns and broader institutional backing [2].
CoinGecko also observed that Solana is outperforming Ethereum in terms of trading volume and developer activity. This is partly attributed to Solana’s faster transaction speeds and lower fees, which make it an attractive alternative for enterprises seeking scalability. Yet, Ethereum’s entrenched ecosystem and first-mover advantage continue to provide it with a buffer against potential disruption [2].
Despite growing corporate interest, the market has not yet fully embraced Solana. Analysts have expressed varying views, with some projecting a 3x increase in the token’s price. However, such forecasts are speculative and not yet reflected in current market conditions [3]. The broader crypto landscape is also shifting, with other projects such as Remittix (RTX) gaining attention for their potential to disrupt traditional growth trajectories. This competition highlights the challenge Solana faces in converting real-world adoption into lasting investor confidence [3].
Regulatory developments are also influencing Solana’s trajectory. The U.S. Securities and Exchange Commission recently clarified that liquid staking does not violate securities laws, a move that could indirectly benefit Solana by expanding its use cases and attracting more institutional investors [4]. Nevertheless, the market remains skeptical, as Solana’s current market cap stands at $88.31 billion with a market dominance of 0.24%, reflecting both optimism about its potential and uncertainty about its long-term viability [2].
Source: [1]title1 (https://coinmarketcap.com/community/articles/689431b29ff08f0ef3199845/)
[2] Top 10 Cryptocurrencies Of August 6, 2025 (https://www.forbes.com/advisor/investing/cryptocurrency/top-10-cryptocurrencies/)
[3] Solana Price Prediction: Analysts Back SOL To 3x, But ... (https://www.dnaindia.com/insights/report-solana-price-prediction-analysts-back-sol-to-3x-but-bonk-and-remittix-to-20-50x-in-2025-3174277)
[4] SEC Says Liquid Staking Doesn't Run Afoul of Securities Laws (https://cryptoadventure.com/sec-says-liquid-staking-doesnt-run-afoul-of-securities-laws)

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