Solana News Today: Safety Shot Stock Plunges 51% After BONK Investment Announcement

Safety Shot Inc., a wellness-focused beverage company listed on NASDAQ, has announced a $25 million investment in BONK, a Solana-based memecoin, aiming to build a 5% stake in its token supply. This move, supported by pseudonymous BONK contributor “Nom” in an advisory capacity, has been positioned as part of a broader corporate treasury strategy to diversify value through digital assets. The company is also acquiring a 10% revenue stake in BONK.fun through $35 million in convertible shares, marking a deeper integration into the memecoin ecosystem [1].

The announcement triggered an immediate and severe market reaction, with Safety Shot’s stock plunging over 51% following the news. The decline has intensified concerns among shareholders, many of whom are skeptical about the viability of using memecoins—known for their high volatility—as a corporate treasury asset. The stock, which has already lost nearly 92% of its value since its peak in 2021, now stands at $0.59 in after-hours trading [1].

Safety Shot is not the first company to explore memecoin treasury strategies. In May 2025, GD Culture Group announced plans to raise up to $300 million for a crypto treasury that would include the TRUMP memecoin. However, Safety Shot’s approach is distinct in its emphasis on on-chain participation and supply-side management. The company plans to initially focus on accumulating BONK before exploring revenue-generating initiatives [1].

BONK, the fifth-largest memecoin with a market capitalization of $1.9 billion, is touted for its high-speed, low-cost transaction capabilities, which differentiate it from competitors like Shiba Inu and Dogecoin. Analysts note that BONK’s deflationary model could offer some level of stability, although success will ultimately depend on sustained community support and macroeconomic trends [1].

Despite the growing interest in crypto treasuries among public companies, Safety Shot’s stock has continued to underperform, reflecting broader market skepticism about the long-term value of memecoins in corporate portfolios. While the company has drawn parallels with successful treasury strategies by firms like MicroStrategy and SharpLink Gaming, the market has yet to fully embrace Safety Shot’s pivot [1].

The memecoin market as a whole has seen a 25% decline in market capitalization this year, contrasting with the 22% growth in the broader crypto market. This divergence underscores the inherent risks and volatility associated with memecoin investments, which remain speculative and highly sensitive to sentiment shifts [1].

Safety Shot’s move has sparked a broader conversation about the role of memecoins in corporate treasury management. While the company sees potential in BONK’s technological and economic design, the market’s mixed response highlights the challenges of aligning traditional financial strategies with the unpredictable nature of the memecoin market. The outcome of this initiative will be closely watched as it may influence future corporate decisions in the crypto space [1].

Source:

[1] BONK Treasury Targets $115M in Solana Meme Coin by Year-End (https://decrypt.co/334518/bonk-treasury-targets-115m-solana-meme-coin-year-end)