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Pump.fun, a Solana-based platform that gained prominence for facilitating rapid and speculative memecoin launches, reported its lowest monthly revenue in July 2025 at $24.96 million, representing an 80% drop from its peak of over $130 million in January [1]. The decline highlights a broader cooling in the memecoin market, which had seen explosive growth earlier in the year. This slowdown is evident not only in Pump.fun’s performance but also across the Solana memecoin ecosystem.
The platform’s revenue trajectory reveals a steady decline following its strong start in January. In February, revenue fell to $90 million, dropping further to $37 million in March, before hovering around $40 million for several months. By July, the figure had slipped below that level, marking the lowest monthly revenue of the year [1]. The drop reflects reduced speculative activity and a waning interest in launching new tokens on the platform.
The broader memecoin market has also experienced a downturn. In July, the total market cap of memecoins hit $85 billion, with daily trading volume reaching $17.22 billion. However, by early August, the market cap had declined by 23.5% to $65 billion, and trading volume plummeted by 67% to $5.59 billion [1]. Solana, which hosts many active memecoin platforms, saw fewer tokens being launched and a reduction in trading activity. On August 2, only 34,040 Solana Program Library (SPL) tokens were minted—the lowest daily count in three months [1].
Daily trading activity on Pump.fun also declined significantly. On July 9, the platform recorded 346,000 traders and $348 million in trading volume, a daily record. By August 5, those figures had dropped to 129,000 traders and $150 million in volume—a 62% drop in user count and a 56% decline in trading volume [1]. This trend is not isolated to Pump.fun. Competitor platform LetsBonk also showed signs of slowdown, with its trader count rising slightly by 25% to 260,000, while its volume fell 10% to $453 million [1].
The decline in memecoin trading activity is attributed to reduced participation in speculative trading and a shift in investor sentiment toward more traditional cryptocurrencies or utility-driven projects. Whale activity, once a major driver of price surges, has also become less frequent, further contributing to the subdued performance [3]. The market appears to be entering a phase of consolidation after a period of unsustainable growth, with many investors taking a more cautious approach.
Sources:
[1] https://www.livebitcoinnews.com/are-memecoins-losing-their-spark-pump-fun-sees-lowest-monthly-revenue-in-july/
[2] https://www.bitget.com/price/pump.fun/price-prediction
[3] https://99bitcoins.com/news/altcoins/rare-crypto-leads-gains-as-nft-marketplace-superrare-bounces-strongly-after-hack/

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