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Pump.fun’s native token,
, has seen a notable price surge in recent weeks, with the token climbing 11% in a single day and outperforming (SOL) during a period of broader market uncertainty. As of August 13, 2025, PUMP is trading at $0.0040, representing a 15.93% increase over the past week and 11.77% in the last 24 hours. The token’s current market capitalization stands at $1.41 billion, with a circulating supply of 354 billion PUMP tokens and a fully diluted valuation (FDV) of $3.98 billion [1].The price increase is attributed to a strategic buyback program initiated by Pump.fun, which has repurchased $62.6 million worth of PUMP tokens in August 2025 alone. This effort has helped stabilize the token’s value, reduce selling pressure, and partially reverse a 30.72% annual decline in its price. Over 17.5 billion tokens have been absorbed through these buybacks at an average price of $0.003765, further reducing the circulating supply by 4.261% [4]. These buybacks are funded through a 30% allocation of the platform’s daily revenue, which is derived from 1% transaction fees and memecoin creation.
Pump.fun continues to dominate the Solana-based memecoin ecosystem, accounting for 73% of trading volume in the space and maintaining a 46.6% market share in token creation. The platform launched 595,000 new tokens in August 2025 alone, far outpacing competitors like LetsBonk. This activity has been driven by a user base that now exceeds 1.3 million active addresses [4]. However, the high volume of trading has not translated into consistent profits, with 65.4% of users reportedly losing between $0 and $1,000 in the same period. Notably, no trader recorded a profit above $1 million [4].
Despite its success in token creation and trading volume, Pump.fun faces growing regulatory scrutiny. A $5.5 billion class-action lawsuit, Aguilar v.
Ltd., has been filed against the platform, accusing it of operating an unlicensed casino and failing to implement KYC/AML protocols. The lawsuit has been expanded to include Solana Labs and Jito Labs, citing violations of RICO and securities laws. While the SEC has clarified that meme coins are not considered securities, the legal challenge could lead to reputational damage or operational constraints, particularly if the platform is forced to adopt stricter compliance measures [5].The token’s price action has also shown signs of technical strength. PUMP has broken out of a prolonged descending trend and is currently trading within an ascending channel on the 4-hour chart. The Bull Bear Power (BBP) indicator has turned positive, signaling a shift in momentum toward buyers. Additionally, the Supertrend indicator has moved below the price, reinforcing a bullish bias. Technical analysts suggest that PUMP could test resistance at $0.0045 if the current uptrend continues [2].
Looking ahead, the platform’s strategy hinges on maintaining retail engagement and sustaining its buyback model. Pump.fun’s Glass Full Foundation has been established to reinvest buyback funds into community projects, aiming to solidify its position as the leading memecoin launchpad on Solana [5]. Analysts project that PUMP could reach $0.0077 by the end of 2025, representing a 116% increase from its August price. However, such forecasts remain speculative and contingent on the platform’s ability to navigate declining revenue, legal risks, and the volatile nature of retail-driven markets [5].
Source:
[1] Pump.fun Price, PUMP Price, Live Charts, and Marketcap (https://www.
.com/price/pump-fun-solana)[2] PUMP Token Price Spikes 35% (https://www.ccn.com/analysis/crypto/pump-fun-pump-token-price-rebounds-crash-over/)
[3] Altcoin Season Goes Wild: MemeCore Rebounds 70% While ... (https://finance.yahoo.com/news/altcoin-season-goes-wild-memecore-155600134.html)
[4] In August, the Pump.fun platform set several records at once (https://happycoin.club/en/v-avguste-platforma-pump-fun-zafiksirovala-srazu-neskolko-rekordov/)
[5] Pump.fun's $62M Buyback Strategy: A High-Risk ... (https://www.bitget.com/news/detail/12560604942985)

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