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Pump.fun’s latest initiative, “Project Ascend,” has proven to be a lucrative update for token creators, with creators earning over $2.1 million in just 24 hours following the launch. The update introduced a dynamic fee mechanism that significantly increases creator earnings and accelerates the processing of fee applications for creators. Under this new structure, creator fees are tiered based on a token’s market capitalization, allowing higher market cap tokens to enjoy lower fees [2]. This mechanism aims to reduce short-term speculation and promote long-term project development by aligning incentives between creators and their communities [3].
The rapid success of Project Ascend was immediately reflected in the price of Pump.fun’s native token, PUMP, which surged more than 10% as traders anticipated potential growth across the platform [3]. The dynamic fee model is part of a broader strategy to enhance the sustainability of the Pump.fun ecosystem. By reducing fees for projects as their market cap increases, the platform hopes to encourage innovation and discourage quick-flip trading behavior that has historically dominated the memecoin space [3]. Pump.fun also aims to streamline the process for community takeovers of inactive tokens, giving legitimate builders a clearer path to long-term sustainability [3].
Pump.fun has been aggressive in its efforts to stabilize and grow the PUMP token, having spent over $62.6 million to repurchase 16.5 billion tokens since launch. These buybacks are funded by platform-generated fees, primarily from memecoin launches, and have helped stabilize the token’s price [1]. Daily buybacks have averaged between $1.3 million and $2.3 million in the past week [1]. Despite a brief dip in revenue during the first week of August, Pump.fun has since regained momentum, with PUMP experiencing a 54% increase from its August low to its current price of $0.003522 [1]. Over the past month, the token has gained over 12%, and in the last week alone, it rose by nearly 9% [1].
The platform has also seen a notable increase in user participation. On-chain data shows that the number of unique PUMP token holders has exceeded 70,800, with smaller wallets now accounting for 46% of token distribution [1]. This suggests a growing level of retail engagement, which is critical for the platform’s long-term success. Despite losing its dominance to a rival Solana-based platform called LetsBonk in July, Pump.fun has recently reclaimed its position as the top launchpad in terms of market share. According to
data, Pump.fun recorded a 73% market share in the last seven days and $4.5 billion in trading volume, compared to under 9% for LetsBonk [1].However, Pump.fun’s rapid rise has not been without controversy. The platform is currently facing a class-action lawsuit alleging it used “unlicensed casino” tactics to manipulate token prices and generate artificial hype. The lawsuit, which was amended on July 23, claims that investor losses have reached $5.5 billion [1]. The legal challenges underscore the broader risks associated with the volatile nature of the memecoin space, which continues to attract retail investors despite its inherent uncertainties.
Source: [1] Pump.fun spends over $62M on buybacks to boost PUMP token price (https://cointelegraph.com/news/pump-fun-62m-buybacks-pump-token-price) [2] pump.fun Launches "Project Ascend" Update, Introducing... (https://www.panewslab.com/en/articles/f852e316-9865-4715-a181-2f520a3c7407) [3]
Meme Coin Launchpad Pump.fun Rolls Out “Project... (https://finance.yahoo.com/news/solana-meme-coin-launchpad-pump-214916758.html)
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