Solana News Today: DeSoc Surges as Pump.fun and BONK Lose Ground in Solana Meme Coin Shift

Solana’s meme coin landscape is witnessing a seismic shift as DeSoc, a decentralized social media infrastructure project, surges in popularity, directly challenging the dominance of Pump.fun and BONK [1]. Recent developments highlight the struggles of meme tokens and underscore a growing investor appetite for projects with real-world utility and long-term viability.

Pump.fun’s $19.5 million buyback campaign, launched between July 12–16, 2025, turned into a costly misstep, with the value of the tokens collapsing by 58% to $8.2 million within days [1]. The initiative, aimed at stabilizing the token, backfired as the market reacted negatively, compounded by a delayed airdrop announcement. PUMP’s price plummeted 73% from its post-launch high, while daily trading volume fell 66%. Two large wallet holders reportedly lost $1.19 million after offloading 1.25 billion tokens [1].

BONK, another Solana-based meme coin, has fared slightly better, maintaining a 24-hour trading volume of $119.85 million—more than five times Pump.fun’s $24.19 million [1]. The LetsBonk platform has rolled out weekly buybacks, allocating 1% of total revenue to repurchase BONK tokens. In a 24-hour period, the platform generated $1.99 million in trading fees, primarily driven by mini-games and lucky draws. However, analysts caution that BONK lacks native utility, infrastructure plans, or integration into broader DeFi or social frameworks, making it vulnerable to market volatility and long-term obsolescence [1].

In stark contrast, DeSoc is redefining the narrative. Rather than relying on speculative hype, the project is building a decentralized social media infrastructure that aims to replace centralized platforms like X (formerly Twitter) and Facebook. The $SOCS token is not just a governance token but also serves as the backbone for access, tipping, staking, and moderation on the platform. Unlike meme tokens, DeSoc’s tokenomics are usage-driven—every interaction burns or redistributes tokens to community pools, aligning incentives with active participation [1].

The project’s presale has raised over $10 million, placing it among the top five fastest-growing Web3 infrastructure presales in Q3 2025 [1]. At the time of reporting, 1 SOCS token was trading at $0.011, a price analysts consider to be technically undervalued and significantly underexposed [1].

DeSoc’s approach is a direct response to the shortcomings of previous decentralized social media initiatives such as Farcaster and Lens Protocol, which failed to sustain user engagement or deliver meaningful utility. By offering a modular, composable, and incentivized platform, DeSoc aims to create a self-sustaining ecosystem that rewards users for their contributions. This focus on real-world application and technical depth sets it apart from its meme coin counterparts [1].

As the market evolves, the focus is shifting from hype-driven assets to projects with tangible infrastructure and long-term value. DeSoc is emerging not just as a competitor but as a foundational layer in the next phase of Web3 development. With Pump.fun and BONK struggling to maintain relevance, the future of decentralized social interaction is increasingly pointing toward DeSoc and its vision of a user-controlled, incentive-aligned platform [1].

Source: [1] Pump & Bonk Face Tough Competition From Latest Viral Presale Runner DeSoc (https://thecoinrise.com/pump-bonk-face-tough-competition-from-latest-viral-presale-runner-desoc/)