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Base, the Ethereum Layer 2 network developed by Coinbase, has surpassed Solana in daily token launches, driven by a surge in "creator coins" generated through social content on the Base app. According to
Analytics, this growth is largely attributed to Zora’s automated smart contracts, which mint ERC-20 tokens tied to user-generated content, transforming posts into instantly tradable assets [1]. Since the Base app’s rebranding from Coinbase Wallet in mid-July, the platform has seen over 1.6 million tokens launched, with nearly 3 million traders participating and generating around $470 million in trading volume [1].The most notable creator coins on Base include Zeebu ($487.9M market cap), Wormhole ($355.8M), and Zora ($205.3M), with Zora dominating in daily trading volume at $102.8M. The ZORA token’s market cap has grown significantly from around $70 million in April to approximately $200 million currently, peaking at $310 million in late July before retracting [1].
Base’s rebranded app has evolved into a SocialFi platform that integrates Farcaster-based social networking, USDC payments, onchain identity management, and decentralized app discovery. Jesse Pollak, the creator of Base, has called on crypto funds to take long-term positions in creator coin indexes, suggesting that such investments could offer a strategic edge as the onchain creator economy expands [1].
Despite the rapid adoption and significant trading volume, much of the current activity is driven by short-term traders seeking quick profits, raising questions about the sustainability of this growth. Zora’s system allows creators to earn perpetual 1% royalties from subsequent trades, incentivizing content creation and fostering a more self-sustaining ecosystem. However, the model’s long-term success will depend on continued user engagement and the ability to compete with platforms like Pump.fun and Bonk, which also leverage speculative token mechanics [2].
DWF Ventures has highlighted Zora’s potential as a foundational player in the creator economy, citing its onchain liquidity integration, native reward mechanisms, and decentralized structure as key advantages. Yet, the firm also cautions that novelty-driven platforms may struggle to maintain momentum if users shift their attention to newer opportunities [2].
With Zora’s creator coins continuing to attract both creators and traders, the broader implications for the tokenization landscape remain to be seen. Whether this represents a lasting transformation or a temporary trend will depend on the platform’s ability to evolve and retain engagement amid increasing competition [1].
Sources:
[1] Crypto, [https://crypto.news/zoras-creator-coins-push-base-past-solana-in-daily-token-launches-but-will-it-last/](https://crypto.news/zoras-creator-coins-push-base-past-solana-in-daily-token-launches-but-will-it-last/)
[2] BlockchainReporter, [https://blockchainreporter.net/dwf-ventures-publishes-analysis-of-socialfi-token-creation-app-zora/](https://blockchainreporter.net/dwf-ventures-publishes-analysis-of-socialfi-token-creation-app-zora/)

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