Soho House Acquired by MCR for $2.7 Billion with Ashton Kutcher Joining Board

Soho House, a private club with 270,000 members, has been acquired by MCR, a US hotel group, for $2.7 billion. The offer is $9 per share, an 17.8% premium over the last closing price. The acquisition will be financed by Apollo Global Management with $800 million. Soho House's founder, Nick Jones, and main shareholder, Ron Burkle, will retain their stakes.

Title: Soho House Acquired by MCR Hotels in $2.7 Billion Deal

Soho House, the iconic private members' club with over 270,000 members, has been acquired by MCR Hotels in a significant deal valued at $2.7 billion. The acquisition, which includes debt and cash, offers shareholders $9 per share, representing an 83% premium over the last closing price. The deal is expected to close by mid-February, positioning Soho House for future growth while ending activist investor Dan Loeb's push for higher bids [1].

The transaction is led by MCR Hotels, with CEO Tyler Morse becoming vice chairman of the board. Ron Burkle, Soho House's controlling shareholder, will retain his stake, including his affiliate Yucaipa Companies. The acquisition aims to combine MCR's operational expertise with Soho House's brand, enabling continued growth and strategic flexibility [1].

Soho House has shown recent signs of financial recovery. In Q2 2025, the company reported total revenues of £245.8 million ($329.9 million), an 8.9% increase year-on-year, driven by membership revenues of £88.3 million ($118.6 million), up 16%. The company's net profit of £18.5 million ($24.9 million) marked a turnaround from a loss in Q2 2024 [2].

The deal has sparked debate about Soho House's ability to maintain its exclusive aura while scaling. Despite competition from rivals like Zero Bond in Manhattan, Soho House's global expansion and loyal membership base position it to strengthen its identity. The brand faces challenges, such as booking difficulties at New York venues, but plans to expand into new cities rather than overcrowding existing clubs [2].

With renewed financial freedom, Soho House can invest in curated experiences and new locations, ensuring its venues remain cultural hubs for creatives and professionals. The buyout has sparked optimism about Soho House's future prospects, with the company poised to innovate and focus on experiential luxury services [3].

References:
[1] https://skift.com/2025/08/18/soho-house-to-go-private-in-2-7-billion-deal-led-by-mcr-hotels/
[2] https://www.ibtimes.co.uk/will-soho-house-london-shine-after-18-billion-deal-mcr-hotels-buyout-sparks-brand-promise-1741412
[3] https://www.telegraph.co.uk/business/2025/08/18/soho-house-bought-for-13bn-by-us-hotel-giant/