SoftBank and OpenAI Join Forces to Accelerate AI Services in Japan and Beyond

Theodore QuinnMonday, Feb 3, 2025 2:37 am ET
2min read


In a strategic move that could reshape the artificial intelligence (AI) landscape, SoftBank Group and OpenAI have announced the establishment of a joint venture, SB OpenAI Japan. This partnership aims to accelerate the adoption of AI services in Japan and globally by leveraging the strengths of both companies. The joint venture will focus on marketing OpenAI's enterprise AI solutions, including Cristal intelligence, exclusively to major companies in Japan.

The partnership between SoftBank and OpenAI is set to have a significant impact on the AI services market. SoftBank Group has committed to spending $3 billion annually to deploy OpenAI's solutions across its group companies, including Arm and SoftBank Corp. This investment will provide priority access to the latest and most advanced AI models developed by OpenAI, enabling these companies to transform their management and operational practices. For instance, Arm will utilize Cristal intelligence to drive innovation and boost productivity across the company, while SoftBank Corp. plans to automate over 100 million workflows using the same technology.

The joint venture, SB OpenAI Japan, will serve as a springboard for introducing AI agents tailored to the unique needs of Japanese enterprises while setting a model for global adoption. To fully maximize the benefits of AI, it is essential for enterprises to be able to conduct additional training and fine-tuning in their own IT environments. This JV will enable clients to securely train their own data in a secure environment and build AI agents that are fully integrated with their own IT systems. By automating and autonomizing all of their tasks and workflows, clients will be able to transform their businesses and services, creating new value.

OpenAI will provide its advanced AI research, technology, and engineering support to SB OpenAI Japan, while SoftBank Corp. will second its sales staff and engineers to contribute its extensive Japan-based network, operational expertise, and business insights to scale these solutions effectively. Arm's compute platform will provide the performance, efficiency, and scalability required to support the increasing computational demands of AI agents, from the cloud to the edge.

The learnings gained through this collaboration in Japan will create a repeatable model for AI-driven transformation worldwide. This means that the success of the partnership in Japan can serve as a blueprint for other regions and industries to follow, further accelerating global AI adoption.

The strategic partnership between SoftBank and OpenAI is a significant step towards accelerating the adoption of AI services in Japan and globally. By combining SoftBank's extensive network, operational expertise, and business insights with OpenAI's advanced AI research, technology, and engineering support, the partnership is well-positioned to drive AI adoption and create new value for enterprises. As the partnership progresses, it will be interesting to see how the AI services market evolves and how the joint venture contributes to its growth.