Soft2Bet Expands Global Reach with 16 Licenses and 12,500 Games

Soft2Bet, a prominent provider of online casino and sports betting solutions, has rapidly ascended to become a leading name in the iGaming sector since its inception in 2016. The company's success is underpinned by its cutting-edge platforms, personalized user experiences, and extensive global reach, with over 16 licenses in regulated jurisdictions, including Malta, Sweden, Denmark, Greece, and Ontario. This solid regulatory foundation has enabled Soft2Bet to build a reputation for reliability and innovation.

The journey of Soft2Bet began with a clear vision to disrupt the iGaming industry through a fresh approach to user engagement and platform flexibility. Founded by industry veteran Uri Poliovich, the company quickly distinguished itself by adopting a microservices architecture. This approach provided unmatched scalability and reliability, allowing Soft2Bet to rapidly launch new brands and adapt to market demands without compromising service quality. Key milestones in the company's growth include the launch of its first major brands, Betinia and CampoBet, in 2018, which became instant successes in Europe. In 2020, Soft2Bet expanded into regulated markets with licenses in Malta, Sweden, and Denmark. The introduction of the MEGA platform in 2022 further solidified the company's position, offering a game-changing gamification system that boosts player engagement.

Technology has been pivotal to Soft2Bet’s success. The company’s platforms are built on a microservices architecture, ensuring 99.99% uptime and rapid scalability. This infrastructure has allowed Soft2Bet to integrate over 12,500 games from more than 100 providers, including industry giants like NetEnt, Evolution, and Play’n GO. Key technological innovations include the MEGA Gamification Platform, which offers personalized challenges, tournaments, and rewards to enhance player engagement. Additionally, Soft2Bet employs advanced CRM and KYC systems for seamless customer management and fraud prevention, as well as AI-driven analytics for real-time data insights, personalized marketing, and risk management.

Trust is a critical factor in the iGaming industry, where players expect secure transactions and fair play. Soft2Bet has prioritized transparency, data security, and responsible gaming from the outset. The company holds multiple top-tier licenses and adheres to strict regulatory requirements, ensuring a safe and reliable experience for users. Key trust factors include advanced security measures such as SSL encryption, two-factor authentication, and secure payment gateways. Soft2Bet also provides tools for self-exclusion, deposit limits, and real-time player monitoring to promote responsible gaming. The company offers 24/7 customer support with multilingual assistance and rapid response times, further enhancing player trust and satisfaction.

Looking ahead, Soft2Bet is actively planning for future growth. The company aims to expand its footprint in North America, starting with New Jersey, and continue investing in innovative technologies like AI and blockchain to enhance player experience. Strategic goals for 2025 include entry into the U.S. market with a focus on regulated states, continuous investment in gamification, virtual sports, and eSports, a focus on responsible gaming and data privacy, and strengthening ties with game providers and payment processors. Soft2Bet’s commitment to delivering exceptional gaming experiences worldwide, coupled with its innovative technology and strong regulatory compliance, positions the company for continued success in the iGaming industry.