SoFi Shares Jump 3.63% on 55th-Ranked $1.29B Volume as Josh Allen Partnership Fuels Market Surge

On September 4, 2025, SoFi Technologies (SOFI) closed with a 3.63% gain, trading on a volume of $1.29 billion, ranking 55th in market activity. The move followed a high-profile partnership announcement that positioned the fintech firm at the center of a multi-year collaboration with NFL MVP Josh Allen.

The alliance centers on SoFi Plus, the company’s premium membership program offering tiered rewards including up to 3.80% APY on savings and a 1% match on recurring investments. Allen’s endorsement emphasizes the product’s value proposition, aligning his personal brand with financial empowerment themes. The campaign will span major platforms including NBC, ESPN, and Amazon Prime Video, amplifying visibility during the NFL season launch.

Executive statements highlighted the strategic synergy: “Just as Josh raises the standard on the field, SoFi is raising the standard for financial memberships,” said Chief Marketing Officer Lauren Stafford Webb. The partnership aims to leverage Allen’s influence to attract risk-taking consumers, mirroring his philosophy of “betting on yourself” to drive financial goals.

SoFi’s membership model, which combines high-yield savings, investment incentives, and financial planning tools, remains central to its growth strategy. With over 11.7 million members and 160 million global accounts managed via its Galileo platform, the company continues to position itself as a one-stop solution for digital financial services.

According to the backtest results, the partnership announcement coincided with a 3.63% intraday price increase, outperforming broader market benchmarks during the same period.