SoFi's Q1 2025 Earnings Call: Unpacking Contradictions in Deposit Growth, Loan Demand, and Funding Strategies

Deposit growth and funding strategy, loan platform business growth and demand, deposit growth and deposit cost, loan platform business growth and revenue model, deposit funding strategy are the key contradictions discussed in SoFi's latest 2025Q1 earnings call.



Revenue and Member Growth:
- SoFi Technologies reported adjusted net revenue of $771 million for Q1 2025, marking a 33% year-over-year increase.
- The growth was primarily driven by the addition of 800,000 new members, bringing the total to 10.9 million SoFi members, and the addition of 1.2 million new products, totaling 15.9 million products.
- This growth was supported by strong member engagement and product innovation.

Product Diversification and Fee-Based Revenue:
- Fee-based revenue across all businesses reached a record $315 million, up 67% year-over-year.
- SoFi expanded its loan platform business, contributing over $380 million in annualized high margin fee-based revenue.
- The shift towards more capital-light revenue streams, such as fee-based offerings, was a key strategic focus.

Financial Services Segment Performance:
- The Financial Services segment generated $303 million in net revenue, more than double that of Q1 2024.
- Contribution profit increased to $148 million, up 4x from the prior year.
- Growth in this segment was driven by strong member deposits and improved monetization of products.

Tech Platform and Client Expansion:
- The Tech Platform segment delivered net revenue of $103 million, up 10% year-over-year.
- SoFi signed deals with new clients like Mercantil Banco, expanding its footprint in consumer brands.
- The focus on innovative technology solutions and strategic partnerships contributed to this growth.