SoFi EVP Kelli Keough Sells 10,267 Shares for $21.8 Each on July 18, 2025.

SoFi Technologies, Inc. [SOFI] has announced that EVP, GBUL, SIPS Keough Kelli has disposed of 10,267 shares at a price of $21.8 per share on July 18, 2025.

SoFi Technologies, Inc. (SOFI) has seen significant activity in its stock, with insiders and institutional investors making notable moves. On July 18, 2025, Executive Vice President, GBUL, SIPS Kelli Keough sold 10,267 shares of the company at a price of $21.8 per share [1]. This sale follows a period of strong earnings and growth guidance, as well as a strategic partnership with a leading financial institution to expand lending services [2].

The recent trading volume for SoFi Technologies has been substantial, ranking 90th in the day's stock market activity on July 17, 2025, with a trading volume of $1.083 billion [2]. The stock price has surged, with a 3.27% increase on the same day and a total increase of 5.39% over the past two days.

Analysts have been bullish on SoFi Technologies, with 2 firms issuing buy ratings and 0 firms issuing sell ratings in the last several months [1]. The median price target for the stock is $17.0, with analysts setting targets ranging from $13.0 to $21.0 [1]. This optimism is reflected in the institutional investor activity, with 379 investors adding shares to their portfolios and 312 decreasing their positions in the most recent quarter [1].

The company has also reported a significant increase in user engagement, with a notable rise in new accounts opened and active users. This surge in engagement is attributed to the company's recent marketing campaigns and the introduction of new features, such as real-time credit score tracking in its mobile app [2].

Despite the positive developments, there are occasional notes of caution about the sustainability of rapid gains. Insiders have sold a total of 10 times in the past 6 months, with no purchases made during this period [1]. This selling activity may indicate some level of uncertainty among insiders, although it could also be due to personal financial reasons.

In summary, SoFi Technologies has seen strong analyst support, increased institutional investment, and a surge in user engagement. However, the recent insider selling and cautionary notes from some users highlight the need for investors to weigh the risks and rewards carefully.

References:
[1] https://www.nasdaq.com/articles/sofi-technologies-sofi-opinions-recent-earnings-and-growth-guidance
[2] https://www.ainvest.com/news/sofi-technologies-ranks-90th-trading-volume-1-083-billion-stock-price-surges-3-27-2507/