Society Pass Inc. (SOPA) Stock Surges 96.52% on Launch of TMG Social in Thailand

Generated by AI AgentAinvest Movers RadarReviewed byRodder Shi
Monday, Dec 29, 2025 4:44 pm ET1min read
Aime RobotAime Summary

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(SOPA) shares surged 96.52% after launching TMG Social, a TikTok-based live commerce platform targeting Thailand's $90B social commerce market.

- The platform integrates shoppable posts, livestream shopping, and creator partnerships to capitalize on Southeast Asia's high social media engagement.

- CEO Raynauld Liang highlighted strategic alignment with FMCG/beauty sectors, aiming for $10M revenue by 2026 through campaign fees and commissions.

- Analysts link stock volatility to optimism over scalable growth, though challenges from established e-commerce players and regulatory risks persist.

The share price rose to its highest level so far this month, with an intraday gain of 96.52%.

Society Pass Inc. (NASDAQ: SOPA) surged after announcing the launch of TMG Social, a live commerce platform on TikTok in Thailand, targeting Southeast Asia’s $90 billion social commerce market. The platform integrates shoppable posts, livestream shopping, and a creator marketplace, leveraging the region’s high social media engagement. CEO Raynauld Liang emphasized the strategic alignment with fast-moving consumer goods and beauty sectors, where social commerce trends are driving demand.

The initiative reflects the company’s broader push to expand its digital marketing and e-commerce ecosystem. TMG Social aims to generate $10 million in revenue by 2026 through campaign fees, livestream commissions, and creator partnerships. Analysts attribute the stock’s volatility to investor optimism around scalable growth and performance-based monetization strategies.

The move strengthens Society Pass’s position in a market where platforms like TikTok are reshaping retail, though challenges from established e-commerce players and regulatory risks remain.

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