Social media drives holiday shopping, customer care, and product discovery.

Tuesday, Nov 4, 2025 9:11 am ET1min read

• Social media is top source for holiday gift inspiration for Gen Z and Millennials. • 73% of shoppers plan to contact brands on social media this holiday season. • Large majority comfortable with AI for better customer care. • 80% of shoppers use social media as much or more than last year for gift-finding. • Gen Z and Millennials prefer human-driven content over automation.

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