U.S. Soccer and Westwood One: A Winning Partnership for Fans and Investors

In a move that's sure to excite soccer fans across the nation, U.S. Soccer has inked a multi-year exclusive partnership with Cumulus Media's Westwood One Sports, securing the largest audio network in the United States as the new domestic English-language audio partner. This strategic alliance, which spans through 2030, grants Westwood One Sports broadcast rights to all U.S. Soccer Federation-hosted matches, including USWNT and USMNT friendlies, Concacaf Nations League Quarterfinal matches, and the SheBelieves Cup. The first broadcast under this partnership is set for February 19, featuring the USWNT vs. Colombia at 8 pm ET.

With over 9,800 affiliated radio stations, Westwood One's expansive reach will include its audio distribution network and the Cumulus Podcast Network, ensuring that U.S. Soccer matches and exclusive content reach a massive audience. This partnership not only provides fans with unparalleled access to the action on the pitch but also creates valuable opportunities for advertisers to connect with a passionate and engaged audience.

As part of the agreement, U.S. Soccer will launch a new podcast series, offering exclusive insights and behind-the-scenes access to its senior national teams, youth national teams, and extended national teams. This digital audio content will allow Westwood One to capitalize on the rapidly growing podcast market and create valuable evergreen content that can be monetized through sponsorships, advertising, or other means.



The partnership between U.S. Soccer and Westwood One is a win-win for fans and investors alike. For fans, it means more access to their favorite teams and players, with high-quality broadcasts and exclusive content available on multiple platforms. For investors, this deal represents a strategic expansion for Cumulus Media in the growing soccer market, particularly significant given the approaching 2026 FIFA World Cup in North America.

With this partnership, Cumulus Media secures exclusive English-language audio rights for U.S. Soccer through 2030, positioning Westwood One Sports alongside other U.S. Soccer media rightsholders, including Warner Bros. Discovery, NBCUniversal Telemundo, and Fútbol de Primera. This strategic move aligns with Cumulus Media's broader goal of securing premium sports content and strengthening its position in the audio market.

In conclusion, the U.S. Soccer and Westwood One partnership is a game-changer for soccer fans and investors. With expanded reach, exclusive content, and valuable monetization opportunities, this alliance is poised to drive growth and engagement for both parties. As the 2026 FIFA World Cup approaches, the stage is set for a thrilling era in U.S. soccer, and this partnership ensures that fans won't miss a moment of the action.