So-Young's Q3 2024 Earnings: Clinic Expansion and Revenue Growth

So-Young International Inc. (SY) reported its Q3 2024 earnings, highlighting a strategic focus on clinic network expansion and revenue growth. The company's earnings call provided insights into its performance and plans for the future.

So-Young expanded its clinic network to 16 stores by the end of Q3 2024, targeting major cities like Beijing, Shanghai, Guangzhou, and Hangzhou. This strategy enhanced market coverage and competitive position, with the number of stores in cities increasing by 160% quarter-over-quarter. The expansion into prime areas drove a significant increase in profitable stores, reaching 80% of the total clinic count.



The clinic network growth contributed to a 18.7% year-over-year increase in sales of medical products and maintenance services, becoming a key growth driver for the company. This strategic move not only increased revenue but also improved customer satisfaction, as reflected in the lower customer acquisition cost and higher customer retention rate.

So-Young's earnings call also revealed plans to accelerate the deployment of its proven standardized clinic model in other cities nationwide and explore franchising opportunities to engage with a wider audience. This move suggests that franchising could play a crucial role in So-Young's clinic network expansion strategy, allowing the company to scale its offline presence more rapidly while leveraging the resources and expertise of franchisees.

In conclusion, So-Young International Inc.'s Q3 2024 earnings call demonstrated the company's commitment to strategic growth and expansion. By optimizing clinic locations, expanding its network, and exploring franchising opportunities, So-Young is well-positioned to maintain its competitive edge and deliver sustainable growth in the medical aesthetics sector.