Snowflake Appoints Chris Niederman as Alliances & Channels Leader to Drive Global Expansion and Partner Growth

Snowflake has appointed Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman brings 30 years of partner strategy and growth experience, previously serving as Managing Director of AWS Industries and Solutions team. He will lead Snowflake's global channel and partner ecosystem, focusing on growth and collaboration through the Snowflake AI Data Cloud. Niederman will enhance the Snowflake Partner Network, a rapidly expanding ecosystem with over 12,000 global partners.

Snowflake Inc. has announced the appointment of Chris Niederman as Senior Vice President of Alliances & Channels, effective July 21, 2025. Niederman brings over 30 years of experience in partner strategy and growth, most notably from his tenure at Amazon Web Services (AWS), where he served as Managing Director of the AWS Industries and Solutions team. In this new role, Niederman will lead Snowflake's global channel and partner ecosystem, focusing on driving growth and collaboration through the Snowflake AI Data Cloud [1].

The Snowflake Partner Network is a rapidly expanding ecosystem comprising over 12,000 global partners, including leading cloud providers, technology innovators, and system integrators. This network plays a critical role in empowering organizations to maximize the value of the Snowflake AI Data Cloud by offering a diverse range of integrated solutions, expert services, and industry-specific solutions. The network facilitates customer success, modernizes data architectures, drives AI adoption, and enhances secure data collaboration and monetization [2].

Niederman's extensive experience in building and scaling partnership organizations will be instrumental in enhancing the Snowflake Partner Network. Prior to joining Snowflake, he held various leadership positions at AWS and VMware, where he created and led the Global Systems Integrators business, contributing to a $10 billion annual run rate at AWS. He also holds an MBA with a concentration in Finance and Marketing from the University of Chicago Booth School of Business [3].

Mike Gannon, CRO at Snowflake, expressed his excitement about the appointment, stating, "Chris's unparalleled experience pioneering partner-led growth for major industry players is a game-changer. I'm incredibly excited to aggressively scale Snowflake's business via this ecosystem, and thrilled Chris's leadership will propel our alliances and channels program to its next phase of exponential growth." Niederman himself looks forward to working with Snowflake's partners and customers to accelerate joint successes [2].

The appointment of Chris Niederman underscores Snowflake's commitment to leveraging its partner ecosystem to drive growth and innovation in the AI Data Cloud market. With Niederman's leadership, Snowflake aims to further enhance its position as a leading provider of enterprise AI solutions [1].

References:
[1] https://www.marketscreener.com/quote/stock/SNOWFLAKE-INC-112440376/news/Snowflake-Inc-Appoints-Chris-Niederman-as-Senior-Vice-President-of-Alliances-Channels-Effective-50481090/
[2] https://finance.yahoo.com/news/snowflake-appoints-chris-niederman-alliances-130500209.html
[3] https://www.businesswire.com/news/home/20250710486967/en/Snowflake-Appoints-Chris-Niederman-as-Alliances-Channels-Leader