Snoop Dogg and Telegram Sell 1 Million NFTs in 30 Minutes, Generating $12 Million

Generated by AI AgentCoin World
Saturday, Aug 9, 2025 9:06 am ET2min read
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Aime RobotAime Summary

- Snoop Dogg and Telegram sold nearly 1 million NFTs on TON in 30 minutes, generating $12 million.

- The "Telegram Gifts" NFTs marked the platform's first major celebrity-driven drop, leveraging Snoop's global fanbase and crypto pivot.

- The rapid sellout boosted global NFT sales by 7.75%, highlighting Telegram's role in mainstreaming social NFTs through accessible integration.

- This success underscores growing celebrity influence in blockchain, with TON emerging as a key player in the NFT ecosystem.

Snoop Dogg and Telegram sold nearly 1 million NFTs on the

TON
blockchain in just 30 minutes, generating $12 million in revenue, according to Telegram CEO Pavel Durov [1]. The NFTs, branded as "Telegram Gifts," marked the first major celebrity-driven NFT drop on the platform, and their rapid sellout highlights the increasing consumer appetite for digital collectibles tied to influential figures [2]. The collaboration leveraged Snoop Dogg’s global fanbase and his recent pivot into the crypto space, aligning with broader trends of celebrity engagement in blockchain technology [3].

The event was notable for its speed and scale, with all NFTs selling out almost instantly. This success is attributed to both Snoop Dogg’s cultural influence and the accessibility of the Telegram platform, which allows users to interact with digital assets without leaving their messaging interface [4]. The TON blockchain facilitated the sale with efficiency and security, reinforcing its potential as a strong contender in the NFT ecosystem [5].

Financially, the sale contributed to a 7.75% increase in global NFT sales volume within the same timeframe, indicating a sharp spike in consumer activity [6]. This figure reflects the growing traction of social NFTs—digital assets embedded in social and communication platforms—where ease of use and visibility drive demand.

Compared to Snoop Dogg’s earlier NFT projects on

Ethereum
, the Telegram drop was unique in its speed and integration within a widely used messaging app [7]. Analysts suggest that this could signal a shift in how NFTs are marketed and consumed, with platforms like Telegram offering a more seamless experience for users who may not traditionally engage with crypto or blockchain [8].

The sale also underscores the expanding relationship between entertainment and blockchain. Snoop Dogg has long been a trendsetter in music and pop culture, and his continued exploration of NFTs reflects how celebrity influence can drive adoption of emerging technologies [9]. The rapper’s NFTs are not just collectibles but also tools for engagement, allowing fans to participate in a digital economy tied to their favorite artists.

Looking ahead, the success of the Snoop Dogg NFT project on TON may encourage more creators to consider Telegram as a viable platform for future drops. The rapid sellout and significant revenue highlight the potential for TON to become a key player in the NFT space, especially as it continues to attract attention from artists and influencers [10].

Sources:

[1] Snoop Dogg and Telegram Sell 1 Million NFTs in 30 Minutes. Portalcripto (https://www.bitget.com/news/330)

[2] Snoop Dogg Rakes in $12M in 30 Minutes With Telegram NFT Drop. Blocmates (https://www.blocmates.com/)

[3] Celebrities & innovation: Snoop Dogg sold 996K NFTs on TON for $12M in 30 minutes. Facebook (https://www.facebook.com/groups/btcmining1/posts/3973436709636322/)

[4] Snoop Dogg just made $12 MILLION in 30 minutes by selling TON NFTs called Gifts on Telegram. Instagram (https://www.instagram.com/p/DNGL2PZPJqT/)

[5] Snoop Dogg launched a Telegram NFT. Instagram (https://www.instagram.com/p/DNEhW98ycVf/)

[6] Celebrities & innovation: Snoop Dogg sold 996K NFTs on TON for $12M in 30 minutes. Facebook (https://www.facebook.com/groups/2884002658576629/posts/3990138****63038/)