Snoop Dogg NFT Collection Sells Out in 30 Minutes Generating $12 Million on Telegram

Snoop Dogg, the renowned American rapper, producer, and actor, launched a non-fungible token (NFT) collection on Telegram on July 10, 2025. The collection, which featured nearly 1 million unique NFTs inspired by Snoop Dogg's iconic style, sold out in an astonishing 30 minutes, generating $12 million in sales. This rapid sell-out underscores the growing interest and engagement of celebrities with NFTs within Telegram’s ecosystem.

Pavel Durov, the CEO of Telegram, described the event as one of the fastest-selling NFT drops to date. In a blog post following the sale, Durov highlighted that the blockchain minting and a secondary market NFT mint would go live in 21 days. He noted that the success of the sale demonstrated that innovation occurs where the audience meets access, positioning Telegram as more than just a messaging app.

Telegram has seen increased traction in the NFT space in recent months, driven by its integration with the TON blockchain. This integration allows for the seamless purchase, trade, and management of NFT stickers, which are tokenized as non-fungible tokens. These stickers, or digital gifts, represent verifiable ownership of unique digital assets and can be used for various purposes, including expressing individuality and showcasing affiliations.

Since their introduction earlier this year, Telegram NFTs have attracted a wider audience due to their unique blend of digital ownership, social interaction, and potential for value appreciation. The ability to own, trade, and showcase these digital assets, combined with Telegram’s massive user base of over 1 billion monthly active users, has created a compelling draw for both casual users and collectors. This growing interest in NFTs within Telegram’s ecosystem suggests a shift towards mainstream adoption and could potentially fuel another bull run in the NFT market in 2025.

Telegram stickers have become a popular feature within social media platforms, with billions of stickers being shared monthly. The integration of NFT stickers offers a new way for creators and artists to monetize their work, becoming one of the major methods for generating revenue. Unlike many NFT projects that rely on external platforms, Telegram allows users to interact with NFTs directly within the app, lowering the barrier to entry for mainstream users and making NFTs more accessible and engaging.

In summary, the rapid sell-out of Snoop Dogg’s NFT collection on Telegram highlights the growing interest and engagement of celebrities with NFTs within the platform’s ecosystem. The success of this event, combined with Telegram’s integration with the TON blockchain and its massive user base, suggests a shift towards mainstream adoption of NFTs. This could potentially fuel another bull run in the NFT market in 2025, as the platform continues to innovate and attract a wider audience to the world of digital ownership and social interaction.