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Snapchat has partnered with website building platform Wix to enable Wix users to create Snapchat ad campaigns directly from the Wix dashboard. The integration allows users to connect their Snapchat account to their Wix profile and run Snap ads to reach Snapchat's young, affluent audience. This move is part of Snapchat's effort to win over smaller businesses and maximize its ad revenue opportunities as user growth slows in key markets.

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