Snapchat Unveils Snap OS 2 for Upcoming Spectacles AR Glasses with New Features
ByAinvest
Monday, Sep 15, 2025 9:11 am ET1min read
SNAP--
Meanwhile, Amazon has begun developing AR glasses for consumers under the project name "J-Hawk," with an expected launch time of late 2026 to early 2027. The device will feature a full-color display on one eye, equipped with a microphone, speaker, and camera. Amazon is also developing a logistics-focused model, "Amelia," for delivery drivers, which is expected to be released in the second quarter of 2026 .
Meta, the company behind Facebook, has already unveiled a prototype of "Orion" AR glasses with a display on both eyes. Industry experts predict that Meta will announce its new "Hypernova" model, which implements the screen only in one eye, at the upcoming Meta Connect event. The price for these glasses is anticipated to be around $800 .
The entry of Amazon into the AR glasses market signals a shift from experimental to practical applications. Both Amazon's consumer devices and Meta's AI-based smart glasses are expected to integrate voice assistants and shopping functions, creating a competitive landscape. Additionally, Amazon's logistics-focused glasses, "Amelia," are poised to increase delivery efficiency and standardize work, potentially leading to on-site labor productivity innovation .
Snapchat's Snap OS 2.0 and Amazon's J-Hawk and Amelia models are likely to drive further innovation and competition in the AR glasses market, shaping the future of wearable computing and logistics technology.
Snapchat has unveiled Snap OS 2.0 for its upcoming Spectacles AR glasses. The new operating system includes a revamped web browser, new lenses, and features like a Spotlight lens for immersive creator content, a Gallery lens for organizing Spectacles moments, and a travel mode to keep AR content anchored while in motion. Additionally, the popular VR game Synth Riders will be available on Spectacles.
Snapchat has unveiled Snap OS 2.0 for its upcoming Spectacles AR glasses, marking a significant development in the augmented reality (AR) market. The new operating system includes a revamped web browser, new lenses, and features like a Spotlight lens for immersive creator content, a Gallery lens for organizing Spectacles moments, and a travel mode to keep AR content anchored while in motion. Additionally, the popular VR game Synth Riders will be available on Spectacles [1].Meanwhile, Amazon has begun developing AR glasses for consumers under the project name "J-Hawk," with an expected launch time of late 2026 to early 2027. The device will feature a full-color display on one eye, equipped with a microphone, speaker, and camera. Amazon is also developing a logistics-focused model, "Amelia," for delivery drivers, which is expected to be released in the second quarter of 2026 .
Meta, the company behind Facebook, has already unveiled a prototype of "Orion" AR glasses with a display on both eyes. Industry experts predict that Meta will announce its new "Hypernova" model, which implements the screen only in one eye, at the upcoming Meta Connect event. The price for these glasses is anticipated to be around $800 .
The entry of Amazon into the AR glasses market signals a shift from experimental to practical applications. Both Amazon's consumer devices and Meta's AI-based smart glasses are expected to integrate voice assistants and shopping functions, creating a competitive landscape. Additionally, Amazon's logistics-focused glasses, "Amelia," are poised to increase delivery efficiency and standardize work, potentially leading to on-site labor productivity innovation .
Snapchat's Snap OS 2.0 and Amazon's J-Hawk and Amelia models are likely to drive further innovation and competition in the AR glasses market, shaping the future of wearable computing and logistics technology.
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