Snapchat Introduces Infinite Retention and Group Streaks to Enhance Engagement
ByAinvest
Sunday, Sep 14, 2025 9:13 pm ET1min read
SNAP--
Snapchat has introduced Infinite Retention, allowing users to save chats in the app permanently, and Group Streaks, enabling collective streaks in group chats. These updates aim to enhance ongoing engagement and cater to group chats, shifting away from Snapchat's original ephemeral content approach.
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