Snap Inc. Unveils Specs Inc. Subsidiary to Focus on AR Smartglasses and Valuation
ByAinvest
Wednesday, Jan 28, 2026 6:34 pm ET1min read
SNAP--
Snap Inc. has created a new subsidiary, Specs Inc., to launch a dedicated line of AR smartglasses. The Specs devices are designed to function independently from the Snapchat app and include a new Intelligence System. This move separates the Specs brand from Snap's core social media operations and targets the consumer AR wearables market. As an investor, you may want to watch for future disclosures on costs, user adoption, and potential revenue streams tied to these devices.
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