Snap Inc Stock Drops 5.89% Amid AR Glasses Hype as Trading Volume Surges

On July 24, 2025, Snap Inc. (SNAP) experienced a significant decline in its stock price, dropping by 3.28% over two consecutive days, resulting in a total decrease of 5.89%. The company's market capitalization and trading volume also saw notable fluctuations, reflecting investor sentiment and market dynamics.

Snap Inc. is making significant strides in the augmented reality (AR) sector with the announcement of its upcoming AR glasses, codenamed "Specs." The company plans to launch these lightweight, AI-enhanced glasses in 2026, marking its first foray into consumer AR eyewear. Snap has invested over $3 billion in AR wearables over the past 11 years, positioning itself as a major player in the AR market. The Specs are designed to recognize real-world objects and overlay information, enhancing the user experience with advanced AI capabilities. This move is expected to intensify competition with rivals like Meta, which is also developing its own AR glasses. Snap's core AR user base continues to grow, with Snapchat boasting over 300 million daily AR users globally, providing a substantial audience for its upcoming glasses. The company is also cultivating a content and developer ecosystem through partnerships and tools like Lens Studio, ensuring a rich array of experiences for users.