Snap Finance Launches Seen Brand, Issues 100,000 Credit Cards to Broaden Financial Access

Snap Finance has launched its new brand, Seen, which offers credit cards with instant application decisions, no security deposits, and the ability to start spending right away. Over 100,000 Seen-branded credit cards have been issued since the card's soft launch in November 2023. Seen aims to broaden financial access and help underserved consumers establish a positive credit history. The company plans to release a secured card by the end of 2025.

Snap Finance, a prominent player in the fintech space, has recently launched its new brand, Seen, which offers innovative credit cards with instant application decisions, no security deposits, and immediate spending capabilities. Since its soft launch in November 2023, over 100,000 Seen-branded credit cards have been issued, signifying a significant step in broadening financial access for underserved consumers.

Seen aims to simplify the process of obtaining credit, making it more accessible and convenient for individuals with limited or no credit history. The instant application decisions and immediate spending features are particularly notable, as they eliminate the traditional waiting periods and security deposit requirements associated with traditional credit cards.

The company's strategic move to launch a secured card by the end of 2025 further underscores its commitment to helping consumers establish a positive credit history. Secured cards, which require a deposit that becomes the credit limit, are often the first step for individuals looking to rebuild or establish their credit. By offering a secured card, Seen will provide a pathway for consumers to start building their credit while enjoying the benefits of a cash-back rewards system.

While the specifics of the Seen secured card are yet to be announced, the company's existing credit card offerings demonstrate a focus on affordability and accessibility. Seen's instant decision process and no-fee structure align with the principles of financial inclusion, aiming to democratize credit access for a broader audience.

Seen's approach to credit card offerings is in line with the broader trends in the financial industry. According to WalletHub, which tracks over 1,500 credit cards, secured cards are often the easiest to obtain for individuals with limited or no credit history . This aligns with the insights from financial experts who note that secured cards are a valuable tool for credit improvement .

In conclusion, Snap Finance's Seen brand represents a significant advancement in credit card accessibility. By offering instant decision-making, no security deposits, and immediate spending capabilities, Seen is poised to make a substantial impact on financial inclusion. As the company continues to expand its offerings, including the anticipated secured card by the end of 2025, it will be crucial to monitor its progress and evaluate its impact on the broader financial landscape.

References:
https://wallethub.com/easiest-credit-card-to-get
https://www.forbes.com/sites/jeffkauflin/2025/09/09/leading-digital-bank-chime-rolls-out-cash-back-secured-credit-card/