Snap Creates Independent Unit for Augmented Reality Smart Glasses
ByAinvest
Thursday, Jan 29, 2026 3:25 am ET1min read
SNAP--
Snap has created an independent subsidiary, Specs, for its augmented reality smart glasses. The move aims to attract external investment and compete with Meta in the wearables market. Specs will feature an "intelligence system" and is set to launch soon. Snap has invested over $3 billion in AR glasses development and is actively recruiting for nearly 100 global positions. The new unit will open to minority investment and is expected to compete with bigger rivals like Meta and Google.
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