Snap CEO: The Perfect Employee is Smart, Creative, and Kind

In the fast-paced world of technology, where innovation is the lifeblood of success, Snap Inc. stands out as a beacon of creativity and forward-thinking. The company, known for its popular app Snapchat, has a unique approach to hiring that sets it apart from its competitors. According to Snap CEO Evan Spiegel, the perfect Snapchat employee embodies three key qualities: smart, creative, and kind. This philosophy is not just a corporate buzzword; it is a strategic move that aligns with Snap's long-term business goals and corporate culture.



Snap Inc. believes that the camera presents the greatest opportunity to improve the way people live and communicate. This vision requires a workforce that can innovate and push the boundaries of technology, which is why the company values creativity. As Spiegel stated, "I think it's everything. It's basically impossible to do anything interesting without a team." This highlights the importance of a creative team in driving innovation and maintaining Snap's competitive edge in the tech industry.

The company's commitment to kindness is reflected in its corporate culture. Snap Inc. promotes an inclusive workplace culture that is safe, engaging, and inspiring. This is evident in their initiatives such as the Snap Council, which brings team members together to share stories and ensure that every voice is heard. This fosters a sense of belonging and inclusivity, which is crucial for a diverse and dynamic workforce. As Spiegel explained, "Kindness is telling someone that they have food stuck in their teeth so that they can remove it," emphasizing the importance of open communication and support within the team.

The emphasis on hiring smart individuals aligns with Snap's strategic focus on long-term growth and innovation. The company's leadership recognizes that hiring great, diverse talent helps improve business performance. This is supported by their Strategic Sourcing Team and IDEA team, which completed a pilot project to increase diverse supplier spend across different teams at Snap. This initiative not only promotes diversity but also brings in fresh perspectives and ideas, which are essential for driving innovation and growth.

Snap Inc.'s focus on these three qualities—smart, creative, and kind—can significantly impact its ability to innovate and adapt to changing market conditions, particularly in the competitive landscape of social media and augmented reality. By valuing intelligence, creativity, and kindness, Snap Inc. can develop innovative solutions, foster a supportive work environment, and stay ahead in the competitive landscape of social media and augmented reality.

In conclusion, Snap Inc.'s emphasis on hiring employees who are smart, creative, and kind is a strategic move that aligns with its long-term business goals and corporate culture. By fostering a diverse, inclusive, and innovative workforce, Snap Inc. is well-positioned to continue leading in the tech industry and driving human progress through its products and services.