Snail Games Sees Strong Sales During Steam Winter Sale with ARK DLC, Bellwright Update.

Snail Games reported strong performance during the Steam Winter Sale, with a 10.9x increase in average daily units sold for ARK: Survival Ascended and a 16.7x increase for Bellwright. The sales were driven by the launch of ARK: Lost Colony and the update to Bellwright, which introduced new players to the survival sandbox during a period of high visibility. The results underscore the company's strategy of pairing seasonal promotions with timely content launches to drive discovery and growth.