Snail Inc.'s 2025 Q2 Earnings Call: Unpacking Contradictions in Growth Strategy and Game Performance

Revenue diversification and business expansion, marketing and advertising costs, resource allocation and marketing spend, strategic rationale for stablecoin entry, performance of ARK Survival Evolved and other games are the key contradictions discussed in Snail Inc.'s latest 2025Q2 earnings call.



Revenue and Bookings Growth:
- Snail Inc. reported a modest year-over-year increase in net revenue for the second quarter, reaching $22.26 million, with bookings rising by 18.5% to $27.1 million.
- The growth was driven by strong performance in June, including an annual publisher sale and the successful launch of new content celebrating the ten-year anniversary of ARC.

Title Engagement and User Acquisition:
- Average daily active users (DAU) for ARC Survival Evolved and ARC Survival Ascended reached approximately 157,085 and 104,000, respectively.
- The increase in engagement was attributed to strategic content updates and promotional events like the ARC ten-year anniversary celebration and the Steam Publisher Sale event.

Stablecoin Initiative and Strategic Partnerships:
- Snail Inc. announced its entry into the stablecoins market with a proprietary U.S. dollar-backed stablecoin project.
- The decision was driven by the alignment of the initiative with the company's business model and regulatory momentum, with the engagement of external consultants and legal advisors to ensure long-term success.