J.M. Smucker's 15min chart shows MACD Death Cross, KDJ Death Cross

Monday, Oct 20, 2025 10:55 am ET1min read

Based on the 15-minute chart of J. M. Smucker's, recent technical indicators have signaled a potential downturn in the stock price. Specifically, the MACD and KDJ indicators have both triggered "death crosses," which suggests that the momentum of the stock price is shifting towards the downside and may continue to decline in the near term. Investors should be cautious and monitor the stock's performance closely.

J. M. Smucker (SJM) has been making headlines recently due to a lawsuit against Trader Joe’s over alleged trademark infringement tied to its Uncrustables line, according to a . This legal move comes amidst ongoing cost pressures and the fallout from the Hostess Brands acquisition, which has left investors cautious. The company’s one-year total shareholder return stands at -10%, with operating margins squeezed and share price volatility observed.

Technical indicators have also signaled a potential downturn in the stock price. The MACD and KDJ indicators have both triggered "death crosses," suggesting a shift in the stock’s momentum towards the downside. Investors should monitor the stock closely.

Analysts have differing views on SJM's valuation. While the most popular narrative suggests the stock is undervalued, with a fair value of $116.19 compared to the current close at $105.30, another perspective indicates that the stock’s price-to-sales ratio is higher than industry averages, suggesting the market may already be pricing in optimism, the Yahoo Finance article noted.

Investors should consider these factors when evaluating SJM. The lawsuit, cost pressures, and technical indicators all contribute to the current market sentiment. It is crucial to stay informed and monitor the stock’s performance closely.

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