J. M. Smucker's 15min chart shows Bollinger Bands Narrowing, KDJ Death Cross.

Monday, Jul 14, 2025 2:50 pm ET1min read

According to the 15-minute chart for J. M. Smucker's stock, there has been a narrowing of Bollinger Bands, which suggests a decrease in the magnitude of stock price fluctuations. Additionally, a KDJ Death Cross occurred at 07/14/2025 14:45, indicating a shift in the momentum of the stock price towards the downside and potentially leading to further decreases.

The J.M. Smucker Company (SJM) has experienced a narrowing of its Bollinger Bands on the 15-minute chart, suggesting a decrease in the magnitude of stock price fluctuations. This narrowing, observed over the past few weeks, indicates a period of consolidation rather than significant price movements [1]. Additionally, a KDJ Death Cross occurred on July 14, 2025, at 14:45, signaling a potential shift in the stock's momentum towards the downside [1]. This event is often interpreted as a warning of further price declines.

The company's latest earnings report, released in April 2025, showed mixed results. While the adjusted earnings per share (EPS) exceeded estimates, net sales fell by 3% year over year. Key transactions, including several divestitures and acquisitions, impacted the company's financial performance [1]. The U.S. Retail Pet Foods segment, a significant contributor to the company's revenue, saw a 13% decrease in sales, while the U.S. Retail Coffee segment showed growth of 11% [1].

Investors have been watching Smucker's stock closely since the earnings report. The stock has outperformed the S&P 500 by adding about 7.5% in the month following the report, but the recent narrowing of Bollinger Bands and the KDJ Death Cross may indicate that this positive trend is coming to an end [1]. Analysts have revised their estimates downward, with the consensus estimate shifting by -11.4% since the earnings release [1]. This downward trend in estimates has led to a Zacks Rank #5 (Strong Sell) rating for the stock, suggesting a below-average return in the near future [1].

Smucker's stock is part of the Zacks Food - Miscellaneous industry. Another industry player, United Natural Foods (UNFI), has shown relative strength, gaining 10.8% over the past month [1]. UNFI's earnings report for the quarter ended April 2025 showed a 7.5% increase in revenues and a significant improvement in EPS, reflecting a more robust performance compared to Smucker [1].

In conclusion, the narrowing of Bollinger Bands and the KDJ Death Cross signal potential downward pressure on Smucker's stock. While the company has shown mixed results in its latest earnings report, the recent changes in technical indicators suggest a cautious approach for investors. As always, investors should stay informed and monitor the company's financial performance and market conditions.

References:
[1] https://finviz.com/news/101641/smucker-sjm-up-75-since-last-earnings-report-can-it-continue

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