Smithfield Launches "We Speak Pork" Campaign Featuring Ben Schwartz as Voice of Pork Products.

Smithfield Foods has launched a new national advertising campaign, "We Speak Pork," featuring Emmy-winning actor Ben Schwartz as the voice of Smithfield's pork products. The campaign aims to drive awareness among Gen Zs and Millennials and showcases the versatility and convenience of Smithfield's products. Smithfield holds the #1 market position in uncooked bacon and smoked ham in the U.S. and top-ten positions in uncooked breakfast sausage and packaged lunch meat nationwide.

Smithfield Foods has rolled out a new national advertising campaign, "We Speak Pork," featuring Emmy-winning actor Ben Schwartz as the voice of its pork products. The campaign aims to capture the attention of Gen Z and Millennial consumers, emphasizing the versatility and convenience of Smithfield's products.

The "We Speak Pork" campaign is designed to drive brand awareness and curiosity among younger audiences. It showcases Smithfield's portfolio, including bacon, Prime Fresh lunch meat, smoked hams, and pre-marinated pork tenderloins, through engaging video content. The campaign is directed by David Ma and created by The Escape Pod Chicago, and is currently available on digital channels and Smithfield's YouTube channel.

Ben Schwartz, known for his roles in "Parks and Recreation," "House of Lies," and the "Sonic the Hedgehog" movie series, adds a unique touch to the campaign. He voices Smithfield's products, answering the question, "If Smithfield pork could talk, what would it sound like?" Schwartz expressed his excitement about working with Smithfield and beginning his pork product journey as the voice of the campaign.

Smithfield Foods holds a strong market position in the packaged meats segment, with the #1 market position in uncooked bacon and smoked ham in the U.S. and top-ten positions in uncooked breakfast sausage and packaged lunch meat nationwide. The company's brands collectively hold the #2 overall U.S. market position for branded packaged meats, with top-three share in 15 of the 25 packaged meats categories in which they compete.

The "We Speak Pork" campaign is part of Smithfield Foods' strategy to expand its leadership position in the value-added packaged meats segment. By leveraging a popular and relatable figure like Ben Schwartz, Smithfield aims to appeal to new audiences and highlight the fun side of its brand.

References:
[1] https://www.globenewswire.com/news-release/2025/08/05/3127249/12889/en/Smithfield-s-We-Speak-Pork-Campaign-Features-Pork-So-Good-It-Speaks-for-Itself.html
[2] https://www.stocktitan.net/news/SFD/smithfield-s-we-speak-pork-campaign-features-pork-so-good-it-speaks-ejgn1ysw4qai.html