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"SMEs Embrace Bitcoin: MicroStrategy's Lead Drives Crypto Adoption"

Coin WorldTuesday, Jan 28, 2025 5:58 pm ET

1min read

In 2025, small and medium-sized enterprises (SMEs) are increasingly embracing Bitcoin strategies, driven by a combination of factors that make the cryptocurrency an attractive option for corporate treasuries. This shift is evident in the actions of companies like MicroStrategy, which has become a prominent figure in the institutional adoption of Bitcoin.

MicroStrategy, originally known for its business intelligence software, made headlines in 2020 when it adopted Bitcoin as its primary treasury reserve asset. The company's founder, Michael Saylor, has since become a vocal advocate for Bitcoin, arguing that it serves as a dependable store of value and an attractive investment asset with more long-term appreciation potential than holding cash. MicroStrategy's Bitcoin buying strategy has evolved over time, with the company now primarily using the sale of convertible notes to raise funds for additional Bitcoin purchases.

Other publicly traded companies have followed MicroStrategy's lead, adopting similar Bitcoin reserve strategies. This trend has raised concerns among analysts and media outlets, who have questioned the sustainability of these strategies and the potential risks associated with forced liquidations in a drawdown. Despite these concerns, the number of companies adopting Bitcoin reserve strategies continues to grow, with firms like Metaplanet and Matador Technologies joining the trend.

As SMEs increasingly embrace Bitcoin strategies, the cryptocurrency's potential gains during the Lunar New Year in 2025 are also drawing attention. According to matrixport, Bitcoin has delivered positive returns during the Chinese New Year in 11 of the past 12 years, resulting in an impressive 83% success rate for generating gains during this period. This trend is expected to continue in 2025, as the interplay of cultural tradition and digital finance creates a unique backdrop for crypto enthusiasm.

The increasing trading volume and emergence of zodiac-themed memecoins signal a shift in crypto dynamics, coinciding with the Lunar New Year celebrations. As the crypto market experiences a shift in trading hours, with an increase in Eastern trading volume, Asian investors are taking center stage. This increase in interest from Asian investors aligns perfectly with the festive season, reinforcing a well-observed tendency where market enthusiasm coincides with cultural events, prompting active participation from local traders.

In addition to Bitcoin, memecoins are also thriving during the Lunar New Year. The whimsical nature of these tokens has contributed significantly to their

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