SMCP Appoints Ida Simonsen as President and CEO of North America

SMCP, a global leader in the accessible luxury market, has appointed Ida Simonsen as the new President and CEO of SMCP North America. Simonsen brings a wealth of experience from her tenure at Stella McCartney and Marni, where she played crucial roles in expanding their retail and wholesale presence across the Americas. Her appointment is expected to drive growth and strengthen SMCP's brands in the North American market.

Simonsen's extensive industry expertise and dynamic leadership make her an ideal fit for leading SMCP's North American team. Her proven track record of successfully navigating transitions and driving growth will be invaluable in inspiring the teams and achieving new milestones in the region. SMCP's CEO, Isabelle Guichot, expressed confidence in Simonsen's ability to lead the North American team, stating, "We are thrilled to welcome Ida Simonsen to the SMCP family."


Simonsen's appointment comes at a critical juncture for SMCP, as the company is restructuring its operations and global network balance. The group is looking to grow its business in new territories such as India, Indonesia, and the Philippines, while retreating from China following several quarters of declining sales. Simonsen's leadership will be crucial in balancing these global operations and driving growth in the North American market.

SMCP's brands, Sandro, Maje, Claudie Pierlot, and Fursac, will benefit from Simonsen's experience in adapting brands to the unique preferences and market dynamics of the North American consumer. Her ability to navigate the competitive luxury fashion landscape and drive growth will be essential in strengthening SMCP's presence in the region.


Simonsen's appointment also aligns with SMCP's ongoing restructuring efforts and potential takeover bids. The anticipated Glas sale, which would position SMCP as ripe for a potential takeover bid, could have significant implications for the company's North American operations and strategic direction. Simonsen's leadership will be crucial in navigating these changes and ensuring the continued success of SMCP's North American business.

In conclusion, SMCP's appointment of Ida Simonsen as President and CEO of North America is a strategic move that leverages her extensive industry experience and proven track record of driving growth. Her leadership will be instrumental in expanding SMCP's brands in the North American market, balancing global operations, and navigating the company's ongoing restructuring efforts and potential takeover bids.