The Smarter Web Company Raises $56 Million After $20 Million Bitcoin Investment

The Smarter Web Company, a UK-based web design and marketing firm, has successfully raised approximately $56 million through an accelerated bookbuild process. This fundraising effort comes just days after the company invested over $20 million in Bitcoin, demonstrating a strategic focus on digital assets. The funding round included £36.27 million ($49.8 million) raised via the bookbuild and an additional £4.97 million ($6.82 million) through subscription, with shares priced at £2.90 ($3.98) each. The newly issued stock is set to begin trading on July 1. The company aims to use this capital to support its broader business objectives, although the official filing did not specify whether any of the proceeds would be allocated toward additional Bitcoin purchases.

The Smarter Web Company has been executing a long-term Bitcoin treasury strategy since April as part of its “10 Year Plan.” This strategy involves systematically accumulating Bitcoin as a treasury asset over the next decade. The company began accepting Bitcoin payments from clients in 2023 and started accumulating the asset in late spring this year. Two days before the fundraising announcement, the company invested over $20 million to acquire 196.8 BTC at an average price of $103,290, bringing its total holdings to 543.52 BTC, valued at approximately $58.19 million. The average acquisition price across its Bitcoin treasury stands at $104,450. Prior to this, the company had executed four Bitcoin purchases since late May, gradually increasing its holdings from 83.24 BTC to 346.63 BTC through acquisitions totalling approximately £17.9 million.

On June 26, CEO Andrew Webley met with Michael Saylor, co-founder of Strategy, for a discussion on Bitcoin strategy. The following day, Webley confirmed in an X post that The Smarter Web Company is now the 39th largest corporate BTC holder and intends to climb into the top 30. This strategic move aligns with a broader trend among publicly listed companies that have been adding Bitcoin to their balance sheets, citing its scarcity, liquidity, and potential as a hedge against currency debasement and a means to improve shareholder value. This trend is particularly prominent in the US, where firms like Strategy and BlackRock have led the way. Strategy alone now holds over 576,000 BTC, and more than 60 other public companies have followed suit, using Bitcoin as a core strategic reserve. Similarly, in the UK, despite the lack of regulatory clarity around digital assets, a number of listed firms are beginning to adopt Bitcoin treasury strategies. Alongside The Smarter Web Company, firms like Vinanz and Abraxas Capital have made sizeable Bitcoin allocations in recent months.