The Smarter Web Company to List on AQUIS with Bitcoin Treasury Strategy

The Smarter Web Company, a 15-year-old UK-based web services firm, has announced its plans to go public on the AQUIS Stock Exchange in April 2025 through a reverse takeover of a business originally incorporated in 1907. The company, founded by Andrew Webley, is notable not just for its listing strategy but for its innovative approach to capital management, which includes integrating Bitcoin into its treasury policy.

Since 2023, The Smarter Web Company has accepted Bitcoin as a form of payment. As it prepares for its public listing, the company is establishing a formal Digital Assets Treasury Policy that includes holding Bitcoin alongside cash. The leadership views Bitcoin as a hedge against inflation and a mechanism to preserve value over time, positioning it as a long-term capital preservation tool. This strategy is reminiscent of early adopters like Strategy and Metaplanet, who have also integrated Bitcoin into their treasury management.

The company's plans have already garnered support from aligned investors. In January 2025, The Smarter Web Company closed a pre-IPO funding round of over £1 million, backed by UTXO Management, a Bitcoin-focused investment manager and operator of the hedge fund 210k Capital, LP. An additional raise of over £2 million is currently underway as part of the company’s listing strategy. This capital is not passive; it is being used to build a new class of public companies with long-term Bitcoin alignment and treasury discipline integrated from the start.

Once listed, The Smarter Web Company will be one of the first UK-listed businesses to adopt a Bitcoin treasury strategy from day one. This move signals a broader trend where the Bitcoin treasury model is becoming accessible and strategically relevant for companies beyond the usual early adopters. The company's approach demonstrates that alignment, vision, and a framework prioritizing capital preservation and long-term value are key, rather than a multibillion-dollar balance sheet.

For mid-sized and growth-stage businesses, Bitcoin offers a unique tool for capital efficiency. The same financial pressures that drive large enterprises toward more efficient capital strategies—such as persistent inflation, fiat depreciation, and the opportunity cost of holding idle cash—apply equally to smaller firms. Bitcoin, being portable, non-sovereign, resistant to dilution, and optimized for long time horizons, provides a new operating standard for storing and deploying value without losing purchasing power.

Post-listing, The Smarter Web Company has committed to including material treasury updates alongside core business performance in its public disclosures. This level of transparency will give investors and analysts insight into how digital assets play a role in managing corporate capital. The company is positioning itself to lead a new chapter in treasury innovation, where such strategies are a signal of forward-thinking rather than a mere stunt.

For corporate leaders, the message is clear: the barriers to integrating Bitcoin into corporate strategy are falling. The timing of such integration is now the primary consideration. The Smarter Web Company's approach serves as a model for other businesses looking to adopt similar strategies, demonstrating that Bitcoin can be a practical and strategic tool for capital management.