Smarter Web Company Expands Bitcoin Holdings by 230.05 BTC, Share Price Fluctuates 50%

The Smarter Web Company, a UK-based firm initially known for its web design, development, and online marketing services, has significantly expanded its bitcoin holdings. On July 1, 2025, the company acquired an additional 230.05 bitcoins for $25 million, bringing its total bitcoin treasury to 773.58 bitcoins. This purchase was part of the company's “The 10 Year Plan” to expand its BTC holdings exponentially. The last purchase came on June 24, when the UK-based web design firm purchased another 196 BTC.

The company's bitcoin strategy, which began in April, has positioned it as a notable player in the corporate bitcoin treasury space. The strategy was successful, bringing its share price from £4.5 in April to a peak of £500 in June. Still, the firm has also shed 50% of its value since its peak. The company revealed that the acquisition is part of its “The 10 Year Plan” to expand its BTC holdings exponentially. The purchase is part of a growing trend where smaller companies are diversifying into Bitcoin to become more attractive to investors. Specifically, Smarter Web Company is originally a web design firm that has since moved into BTC.

Several London-listed firms are launching their own Bitcoin treasuries, irrespective of their core business. For instance, AI services firm Tao Alpha announced plans to raise £100 million from investors to buy Bitcoin. Tech firms are not the only companies entering the race. Panther Metals, a natural resources company, announced that it had bought one Bitcoin. The firm’s shares were up 81% in June, despite it reporting a £2.2 million loss in 2024. Bitcoin treasuries seem an attractive way for firms to make traders interested in their stock price. Still, most of these firms are small-cap and loss-makers, with very small trading volumes. This means that their share price can take off very quickly. However, the firms are also susceptible to major corrections.

The rise of bitcoin treasury companies in the UK is notable, with The Smarter Web Company leading the pack. Other UK firms adopting or planning to adopt a bitcoin treasury strategy include Phoenix Digital Assets with 247 bitcoins and Coinsilium with 74 bitcoins. The Smarter Web Company's aggressive bitcoin acquisitions have placed it in the top 36 of public company holders, closing in on the top 30 and the 1,000+ bitcoin club.

The company's listing on the Aquis Stock Exchange, a UK exchange for small and mid-sized growth firms, has provided a platform for its remarkable growth. The Aquis exchange, with under 100 listings and a total market cap below $6.9 billion, offers a low-cost alternative to the London Stock Exchange. The Smarter Web Company's stock has seen dramatic fluctuations, briefly taking the firm from a fully diluted market cap of $5 million to over $1.4 billion, surpassing the market cap of companies like Aston Martin.

The company's shift to a bitcoin treasury strategy has been met with both optimism and caution. While some analysts warn of potential systemic risks from leveraged corporate crypto buying, others see the trend as having room to run. The Smarter Web Company's commitment to its bitcoin strategy reflects a broader trend of corporate adoption of bitcoin as a store of value and a hedge against inflation. The company's long-term vision and strategic acquisitions position it as a key player in the evolving landscape of corporate bitcoin holdings.