Smarter Web Company Buys 230.05 Bitcoin for £17.97 Million

Smarter Web Company has made a significant move in its long-term treasury strategy by purchasing 230.05 Bitcoin, valued at approximately £17.97 million. This acquisition brings the company's total Bitcoin holdings to 773.58 BTC, valued at £60.36 million based on its cumulative average purchase price. The purchase was made at an average price of £78,103 per BTC, aligning with the company's "10-Year Plan," which integrates Bitcoin accumulation into its financial vision. The company still holds approximately £38 million in cash reserves for potential future Bitcoin investments.

The "10-Year Plan," announced in April 2025, outlines Smarter Web Company's strategy for balancing organic growth, strategic acquisitions, and digital asset integration. This plan marks a shift from traditional cash management to a diversified approach that includes Bitcoin as a treasury reserve. The company has been actively raising capital to support its goals, with the most recent fundraising round of £41.2 million completed on June 26. This round, along with earlier fundraising efforts, has introduced an estimated £45 million into the company, with a reported 9.07% dilution to existing shareholders.

Following these fundraising activities, the company provided updated director holdings. CEO Andrew Webley and his family now hold 27,418,732 shares, representing 11.31% of the total, down from 12.42% due to dilution. Other directors, including Tyler Evans, Mario Visconti, and Sean Wade, maintain their existing holdings, which now represent slightly lower percentages post-dilution.

Smarter Web Company began accepting Bitcoin payments from clients in 2023 and has since treated BTC as a core part of its asset management strategy. The board believes that Bitcoin plays a significant role in the future of global finance and seeks to accumulate it as a long-term store of value. The company has been steadily expanding its BTC treasury, with recent purchases including 196.90 BTC on June 24 and 230.05 BTC on July 1. These acquisitions were supported by a robust fundraising strategy, including a £41.2 million capital raise completed on June 26.

The company has made it clear that its Bitcoin holdings do not constitute an investment offering, and shareholders do not gain direct exposure to Bitcoin price movements. Instead, the BTC treasury is treated as part of internal capital allocation, separate from client-facing products or shareholder instruments. Despite confidence in Bitcoin’s potential, the company issued a clear disclaimer: it is not regulated by the Financial Conduct Authority (FCA), and Bitcoin remains an unregulated asset in the UK. The board acknowledged several risks, including volatility, liquidity constraints, cyberattacks, and potential financial crime associated with crypto assets. Investors are urged to conduct their own due diligence and recognize that while Bitcoin may offer upside, it also carries unique systemic and operational risks.

Smarter Web Company continues to operate its core business, which includes web design, hosting, and digital marketing, utilizing a recurring revenue model. The BTC strategy, though prominent, remains secondary to its service offerings. This dual approach reflects the company’s broader positioning: traditional growth with a forward-leaning digital hedge. As Bitcoin adoption continues across sectors, Smarter Web Company’s treasury policy may serve as a case study in balancing innovation and fiscal caution.