Smarter Web Company Boosts Bitcoin Holdings by 74.27 BTC, 30% Increase in Reserves

Smarter Web Company, a U.K.-based tech firm, has expanded its Bitcoin holdings by purchasing an additional 74.27 BTC, valued at approximately $7.7 million. This acquisition brings the company's total Bitcoin reserves to 242.34 BTC, worth around $25 million. The latest purchase was made at an average price of $109,256 per BTC, with the overall average purchase price for its reserves standing at $107,002.

The purchase is part of Smarter Web Company's "10-year plan," which includes a continuous treasury policy of acquiring Bitcoin. This strategy was implemented in April 2025, shortly after the firm went public through a reverse merger and was listed on the Aquis Stock Exchange. The company has been accepting Bitcoin payments since 2023 and has seen its market capitalization exceed £377.74 million, with shares rising from £4.50 to over £150 since its public listing.

Smarter Web Company is not alone in its Bitcoin acquisition strategy. Global firms are increasingly turning to Bitcoin to enhance their appeal to investors. Companies typically use a combination of equity and debt to expand their Bitcoin holdings, with the hope that the publicity from these purchases will drive investor interest in their stock. This strategy was initially popularized by Michael Saylor, who transformed his company into a leveraged bet on Bitcoin. Now, similar reserve accumulation is becoming more common among a diverse range of firms, including those whose core businesses are unrelated to Bitcoin or cryptocurrency.

Other notable companies that have expanded their Bitcoin holdings include Trump Media & Technology Group, which plans to raise $2.5 billion to buy BTC with equity and debt, and GameStop, which has raised $1.75 billion to purchase the crypto asset. These moves reflect a growing trend among corporations to integrate Bitcoin into their financial strategies, leveraging the cryptocurrency's potential for long-term value appreciation and investor attraction.