The Smarter Web Company Boosts Bitcoin Holdings by 56% to 543.52 BTC

The Smarter Web Company, a UK tech company listed in London, has made a significant move in the cryptocurrency market by acquiring an additional 196.90 Bitcoins. This purchase, made on June 24, 2025, brings the company's total holdings to 543.52 BTC. The acquisition was part of a long-term treasury strategy, with the company investing over £15.18 million at an average price of £77,122 ($103,290) per Bitcoin. This strategic move is part of the company's purported "10-YEAR PLAN," which aims to position Bitcoin as a cornerstone of its financial reserves.

The company's total investment in Bitcoin now stands at £42.38 million, with an average purchase price of £77,988 ($104,450) per Bitcoin. This substantial investment underscores The Smarter Web Company's growing commitment to Bitcoin as a strategic asset. The company's proactive approach to integrating Bitcoin into its treasury policy reflects a broader trend among corporations that are increasingly viewing cryptocurrencies as a viable asset class for long-term financial management.

Despite regulatory uncertainty and the volatility of crypto markets, The Smarter Web Company has doubled down on its belief that Bitcoin represents a future cornerstone of the global financial system. The company's Bitcoin treasury policy is aligned with its technological roots and ambitions to be early adopters in an increasingly digital economy. Since 2023, the company has not only begun accepting Bitcoin payments but has also started holding it as part of its treasury, positioning Bitcoin as a financial reserve.

The company has openly disclosed the risks associated with its Bitcoin investment, including market volatility, illiquidity, and the unregulated nature of the UK Bitcoin market. However, the management has expressed a clear level of faith in the integrity and long-term value of Bitcoin. They view Bitcoin not solely as a speculative play but as a store of value and a strategic hedge in their ever-evolving business model. The company also addressed concerns over cyber-attacks, market manipulation, and the inability to liquidate crypto assets at will, standing behind the failure of the government to regulate Bitcoin from previous fears in relation to crypto fraud and financial crime.

Beyond its core web design, development, and online marketing services, The Smarter Web Company is expanding its vision through a 10-Year Plan that includes both organic growth and acquisitions. The addition of a Bitcoin treasury policy to this plan signifies a potential shift in how tech companies invest to preserve reserve currency. The company's financial future is now dependent not just on revenue from service delivery but also on the overall sentiment and market direction for crypto. This is a risk the company has taken cautiously, believing it will result in long-term sustainability and value.