The Smarter Web Company Boosts Bitcoin Holdings by 36% Amid Price Surge

The Smarter Web Company, a London-listed technology firm, has made a significant addition to its treasury reserves by purchasing 196.9 bitcoins on June 24, 2025. The acquisition was made at an average price of $103,290 per bitcoin, totaling approximately £15.2 million. This purchase brings the company's total bitcoin holdings to 543.52 bitcoins, valued at around £42.4 million. The move is part of the company's strategic "10 Year Plan" to incorporate cryptocurrency into its treasury reserves as a hedge against inflation and a long-term store of value.

The decision to acquire more bitcoins comes amid a surge in the cryptocurrency's price, which has rebounded to over $105,000 following a period of volatility driven by geopolitical tensions. The recent price increase was partly due to a ceasefire between Israel and Iran, which eased market concerns and boosted investor sentiment. The Smarter Web Company's purchase was timed to capitalize on this price recovery, reflecting the company's confidence in the future valuation of bitcoin.

This acquisition is not the first for the Smarter Web Company, which has been gradually increasing its bitcoin holdings. In June 2025 alone, the company had previously acquired 104.28 bitcoins on June 19 and 74.27 bitcoins on June 13. The company began accepting bitcoin payments in 2023 and released its "10 Year Plan" in April 2025, outlining its strategy to accumulate cryptocurrency as a financial safeguard.

The company's board acknowledges the volatility of bitcoin but remains optimistic about its long-term potential. Chief Executive Andrew Webley expressed enthusiasm for the plan, stating that the company aims to set an example for other UK firms by adopting bitcoin. To support this strategy, the company has hired Jesse Myers, a founding partner of a bitcoin hedge fund, as a strategy consultant.

The Smarter Web Company's investment in bitcoin is part of a broader trend among corporations exploring the use of cryptocurrencies in their treasury management. The company's stock saw a significant increase shortly after announcing its bitcoin program in April 2025, although it has since corrected. The recent price surge in bitcoin, driven by geopolitical developments, has stimulated corporate acquisitions, with some companies buying during price drops and others, like the Smarter Web Company, focusing on the upturn.

The purchase was partially funded by a £29.3 million capital raise on June 16, 2025, which diluted existing shareholders by 7.39%. Additionally, the company placed 7 million new shares as part of a subscription deal and secured £3.8 million from a strategic investor on June 23, 2025. These funds will be used to support the company's long-term bitcoin purchase strategy and overall business activities.

The Smarter Web Company's move to increase its bitcoin holdings reflects a growing institutional confidence in cryptocurrencies. By diversifying its assets with bitcoin, the company is positioning itself to benefit from potential future price appreciation and the increasing acceptance of digital currencies in the global economy. This strategic shift underscores the evolving landscape of corporate treasury management and the recognition of bitcoin as a valuable asset class.