The Smarter Web Company Boosts Bitcoin Holdings by 36% in June

The Smarter Web Company, a London-listed technology firm, has recently expanded its Bitcoin holdings by acquiring 196.90 bitcoins. This purchase, made on June 24, 2025, cost the company approximately £15.18 million, with an average price of £77,122 per Bitcoin. This acquisition comes just five days after the company's previous purchase of 104 bitcoins on June 19, 2025, bringing its total Bitcoin holdings to 543.52 bitcoins. The company has spent roughly £42.39 million so far, with an overall average price of £77,988 per Bitcoin.

The company's recent Bitcoin purchases are part of its long-term strategy known as “The 10 Year Plan.” This plan includes an active treasury policy focused on acquiring Bitcoin over time. The Smarter Web Company views Bitcoin as a key treasury asset, not a speculative investment. The company also accepts BTC payments from clients, signaling deep integration into its operations. The firm believes that Bitcoin plays a crucial role in the future of finance and intends to maintain steady exposure while expanding through organic growth and targeted acquisitions.

The timing of these purchases aligns with increasing institutional activity in the cryptocurrency market. Other firms, such as MicroStrategy and Metaplanet, have also added to their Bitcoin reserves in recent days. These actions demonstrate strong confidence among corporations that Bitcoin will retain its long-term value. As Bitcoin’s price fluctuates, strategic buyers continue to scale in, and The Smarter Web Company joins a growing list of businesses building a crypto-focused financial approach.

The Smarter Web Company provides web design, development, and marketing services. Clients are billed through a mix of upfront, hosting, and optional marketing fees. In addition to crypto adoption, the company is pursuing an acquisition strategy to grow its customer base and recurring revenue. With Bitcoin now a core part of its treasury, the company is aligning its financial model with shifting digital trends. The latest purchase confirms its commitment to Bitcoin as a strategic asset rather than a speculative bet.