Smarter Web Company Boosts Bitcoin Holdings by 36% Amid Geopolitical Tensions

Coin WorldTuesday, Jun 24, 2025 4:48 am ET
1min read

The Smarter Web Company, a London-based technology firm, has recently bolstered its Bitcoin holdings by acquiring an additional 196 Bitcoin, bringing its total to 543.52 BTC. This strategic move comes amidst a price rebound for Bitcoin, which has been influenced by geopolitical tensions between the U.S. and Iran. The company invested over £15 million in this purchase, with the current value of its Bitcoin treasury standing at approximately £42.38 million, or $58.15 million based on current exchange rates. The average purchase price per Bitcoin for the company is around $104,450.

The Smarter Web Company's decision to acquire more Bitcoin during a period of price recovery, rather than during a dip, sets it apart from other corporate holders who typically capitalize on lower prices. The company's announcement emphasized that its acquisitions are made at times deemed appropriate by its directors, indicating a strategic approach to Bitcoin investment. This move aligns with the firm's long-term goal of implementing a Bitcoin acquisition strategy aimed at growing its revenue and user base over the next decade.

The recent geopolitical tensions, including the U.S. intercepting Iranian missiles, have had a significant impact on Bitcoin's price. Following the successful interception, Bitcoin's price surged by 3.65% within a 24-hour period, reaching approximately $105,730. This price rebound is a testament to the cryptocurrency's resilience and its potential as a hedge against geopolitical uncertainties.

The Smarter Web Company has been accepting Bitcoin payments since 2023 and has been actively accumulating more BTC as part of its '10 Year Plan' since April 28, 2025. This plan reflects the company's commitment to integrating Bitcoin into its financial strategy, leveraging the cryptocurrency's potential for growth and stability. The firm's proactive approach to Bitcoin investment underscores its confidence in the digital asset's future prospects and its role in the company's long-term success.