Smarter Web Company Boosts Bitcoin Holdings by 30% with £8.1 Million Purchase

The Smarter Web Company has significantly bolstered its Bitcoin holdings by acquiring an additional 104.28 BTC at an average price of $104,451 per coin. This purchase, valued at approximately £8.1 million, has increased the company's total Bitcoin holdings to 346.63 BTC, bringing the total value of its Bitcoin reserves to over £27.2 million.
This acquisition is part of the company's strategic 10 Year Plan, which was first introduced in April 2025. The plan aims to integrate Bitcoin into the company's business and treasury operations, treating it as a core financial asset alongside its web services and future acquisitions. The company views Bitcoin as central to future financial systems and plans to continue integrating it into its business operations.
The purchase was funded by a recent £29.3 million capital raise announced on June 16. The fundraise led to a 7.39% dilution of existing shareholders, including directors, but boosted the company’s balance sheet for strategic execution. Post-fundraise, Andrew Webley and family retained 27.38 million shares, though their percentage dropped from 13.41% to 12.42%. Other director holdings saw similar percentage shifts. The fundraising proceeds directly supported the latest Bitcoin acquisition under the firm’s evolving treasury allocation.
As a technology firm, The Smarter Web Company offers web services but continues to position itself uniquely by embracing Bitcoin. With this latest purchase, the company strengthens its belief in Bitcoin’s long-term relevance and embeds it further into its corporate direction. Besides organic growth in web development and online marketing, the company plans selective acquisitions to expand client numbers and recurring revenue streams. This includes businesses open to Bitcoin-related transactions or operations.

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