Smart TVs to become cheaper by 8-10% after GST reduction

Smart TVs in India are expected to be cheaper by 8-10% after the 56th GST Council approved new rates. The reduction in GST from 28% to 18% for TVs above 32 inches will boost consumption, especially in the 55-inch and above segment, with demand expected to increase by 5-10%. Consumers can save up to ₹3,500 on a ₹35,000 smart TV of 43 inches.

The 56th GST Council meeting has approved a significant reduction in the Goods and Service Tax (GST) rates for smart TVs, which is expected to drive down prices by 8-10%. This move, effective from September 2025, aims to make smart TVs more affordable, particularly in the 55-inch and above segment, where consumers can expect to save up to ₹3,500 on a ₹35,000 TV [1].

The reduction in GST from 28% to 18% for TVs above 32 inches is anticipated to boost consumption significantly. Sony India, a leading player in the smart TV market, has already announced plans to pass on the entire benefit to consumers and expects up to a 10% increase in demand [2].

This development is part of a broader GST rationalisation strategy aimed at easing operational complexities, lowering inflation, and promoting consumer welfare. The new GST regime is expected to create a win-win situation for both consumers and businesses, with Reliance Retail pledging to pass on the benefits to customers transparently [1].

The smart TV market in India has been witnessing growth despite challenges such as inflation and macroeconomic headwinds. The reduction in GST is expected to provide a much-needed boost, especially during the festive season when demand typically surges [2].

The impact of this GST reduction on the broader retail sector is also significant. It aligns with the government's goal of making products and services more affordable, thereby driving consumption growth and supporting economic growth [1].

References:
[1] https://news24online.com/business/gst-rationalisation-a-progressive-step-major-boost-for-indias-economic-growth-says-mukesh-ambani/626917/
[2] https://www.business-standard.com/topic/tv-industry