Smart Eye and Greater Than Reveal the Extent to which ADDW Alerts Influence Driver Risk

In the rapidly evolving automotive landscape, safety features are becoming increasingly sophisticated, with Advanced Driver Distraction Warning (ADDW) systems being a prime example. These systems, which monitor driver eye movements and issue alerts when distractions are detected, have the potential to significantly reduce driver risk. A recent research project conducted by Swedish tech leaders Smart Eye and Greater Than has shed light on the extent to which ADDW alerts influence driver risk levels.

Key findings from the research project include:

* On average, ADDW alerts immediately reduce crash risk by approximately 10%.
* After two minutes, crash risk generally returns to pre-alert levels.
* Alerts targeting drowsy driving have the greatest impact on crash risk.
* ADDW systems could be adapted to measure and alert about additional risky behaviors.

Martin Krantz, CEO and Founder of Smart Eye, commented on the findings: "Our work with Greater Than provides valuable real-world insights into how drivers respond to distraction alerts and how those alerts influence crash risk. With a deeper understanding, we can refine our systems to make alerts more effective. These findings help us take in-car safety technology further, making it better equipped to prevent accidents."

Liselott Johansson, CEO at Greater Than, added: "The insights our analysis uncovered were fascinating, providing a comprehensive overview of driver risk level, number of alerts per driver, alert categories, and – most importantly – to what degree each alert influenced risk level and for how long. This analysis will advance the adaptiveness and effectiveness of important, lifesaving in-vehicle technologies."

From July 7, 2026, all new vehicles in the EU must incorporate an ADDW system that observes driver eye movements and issues warnings when distractions are detected. The insights from Smart Eye and Greater Than's partnership will help automakers refine ADDW systems to improve safety outcomes and meet compliance standards.

As the automotive industry continues to innovate, the role of ADDW systems in reducing driver risk is set to become increasingly important. By understanding the extent to which these alerts influence driver behavior, manufacturers can optimize their systems to maximize their impact on safety.