Small Teams: The Secret Weapon for Business Success

In the fast-paced world of business, efficiency and productivity are paramount. A recent trend has emerged, highlighting the importance of small, focused teams over large, unwieldy committees. This approach, advocated by industry leaders, has proven to be the most effective way to get work done.

Jennifer Van Buskirk, EVP and GM of AT&T's Mid-Markets business, leads a $10B+ organization that has seen significant growth in new small and mid-market customer segments. She attributes this success to the team's ability to stay focused and agile, a feat that would be challenging with a larger, more diffuse group.

This sentiment is echoed by other industry leaders. They emphasize the importance of small teams that can move quickly and adapt to changing circumstances. Large committees, on the other hand, can be bogged down by bureaucracy and consensus-building, leading to slower decision-making and less innovation.

However, it's not just about size. The composition of the team is also crucial. A diverse team with a mix of skills and perspectives can bring fresh ideas to the table and challenge the status quo. This diversity can also foster a culture of collaboration and mutual respect, further enhancing the team's effectiveness.

Moreover, small teams can be more cost-effective. With fewer members, there are fewer salaries to pay and less overhead. This can lead to significant savings, which can be reinvested into the business or used to fund other projects.

But it's not all sunshine and roses. Small teams can also face challenges, such as a lack of resources or the pressure to perform. They may also struggle with communication and coordination, especially if team members are geographically dispersed.

Despite these challenges, the benefits of small, focused teams are clear. They can move quickly, adapt to change, and foster innovation. As businesses continue to evolve and face new challenges, it's clear that this approach will remain a key driver of success.