Small Mid-Sized Firms in US UK Japan Adopt Bitcoin as Treasury Asset

In recent weeks, a notable trend has emerged in the finance markets, with small and mid-sized firms in the United States, United Kingdom, and Japan increasingly adopting Bitcoin as a treasury asset. This shift is evident in the micro Bitcoin purchases made by various companies, signaling a broader change in corporate strategies and investor demand.

Cardone Capital, a $5 billion real estate firm, recently acquired an additional 150 Bitcoin worth $15.6 million. This purchase is part of the firm's strategy to diversify its portfolio beyond real estate, with plans to buy 1,000 Bitcoin using real estate profits. This move positions Cardone Capital as a pioneer in blending real estate and crypto investments, potentially inspiring other firms to follow suit in the coming years.

In the United Kingdom, The Smarter Web Company, a publicly traded firm, added 104.2 Bitcoin to its treasury for £8.1 million. This acquisition is part of the company's ambitious "10 Year Plan" unveiled in April 2025, bringing its total holdings to 346.63 BTC. This move underscores the growing interest in Bitcoin among UK-based firms.

The Blockchain Group, Europe’s pioneering Bitcoin treasury company, acquired an additional 182 Bitcoin for €17 million. This strategic move reflects a bold institutional embrace of Bitcoin as a long-term monetary reserve, with the firm’s total holdings now sitting at 1,653 BTC, worth approximately $173.56 million. The company recently raised €7.2 million through an ATM-type share issuance, backed by a French asset manager, signaling growing confidence in the cryptocurrency’s value despite regulatory skepticism.

Prenetics Global Limited, a health sciences company with operations in the United States, announced a $20 million Bitcoin acquisition—approximately 192 BTC. This move reflects a newly approved treasury diversification strategy to hedge against healthcare market volatility. This acquisition highlights the growing interest in Bitcoin among healthcare firms.

Other notable purchases include Digital Domain Capital, a lesser-known investment firm focused on digital assets, which announced a $530 million Bitcoin purchase plan. EcoChain Technologies, a U.S.-based sustainable supply chain startup, acquired 40 BTC (approximately $4.16 million). Additionally, several Japanese firms, including ANAP, Remixpoint, and Gumi, have made notable Bitcoin purchases this month.

These acquisitions are largely supported by a softening regulatory landscape, including the recent strategic Bitcoin reserve bill in the U.S. This trend challenges traditional views on crypto volatility and positions Bitcoin as a leader in the evolving global finance ecosystem. As this trend gains traction, experts predict that more firms will adopt Bitcoin, potentially reshaping corporate finance in the coming years.