Sleep Number shares rise 10.58% intraday after partnering with three-time Super Bowl champion Travis Kelce as strategic investor and brand ambassador.
ByAinvest
Wednesday, Feb 4, 2026 10:23 am ET1min read
SNBR--
Sleep Number surged 10.58% intraday, following a three-year brand partnership with three-time Super Bowl champion Travis Kelce, who became a strategic investor and brand partner, and a market report forecasting the smart mattress sensor industry to reach $4.43 billion by 2030 with a 19.3% CAGR. The company announced the Kelce collaboration on January 28, 2026, with Kelce set to participate in national advertising campaigns and share product experiences.
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